Topic: Video Marketing And Its Impact On Web Traffic

Advertising has taken the Internet by storm in the last few years

, with more expenditure going online at the expense of offline advertising. There are hundreds of ways to advertise the products and services and quite often, Internet users get fed up of these ads. Marketers are constantly thus needing to find new ways to make online advertising interesting and to make internet user look at the ads.

This has led the internet marketing to the video marketing. Video marketing has proved itself to be very productive and it not only creates interest but it also engages the viewer more dynamically. Unlike other traditional forms of advertising, video advertising is an audio visual experience that engages the viewer like never before.

Video marketing is a great tool to enhance traffic numbers and to get the maximum number of visitors by using the video ads, you need to follow a few tips that will go a long way. Just like all other ads, video ads must also be creative and something that ignites the interest of the viewer. The video must be interesting and it can be a little funny or can be informative that reveals some interesting facts and information.

The videos should communicate the message clearly and thats the only way to get the traffic. If the video is good one and has all the ingredients of a great ad, it will surely increase the number of visitors and will boost the traffic.

You can get the most out of video advertising if you can follow the basic rules of audio visual advertisement along with the basic internet marketing rules. The rules are simple and are easy to follow. You have to be good at keywords and you should be able to target the market properly. Make video ads that are compelling and offer something different to the viewer so that he feels it an obligation to visit your website. You can also offer freebies to make the people come to your website or you can make informative videos and then ask people to come to your website to get similar stuff.

With the growth of social networking, video advertising has more of a positive impact to play. Social networking sites allow its users to upload videos to the website hence making them accessible by all the users all around the world. This has changed the way marketers used to think. Now they have the chance to reach the millions of social network users in an instance.

by: Paul Symonds

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