Toy Industry In China Has Good Opportunity To Expand Market

As the largest toys producing country all over the world

, China nowadays has lots of toys manufacture enterprises. According to statistical data, the total number of toys enterprises in China is more than 6500 with increasing tendency and 70 percent of toys in the world are made in China. On the other hands, the toys marketing is increased every year at the speed of 30 percent to 40 percent and right now it is one of the five pillars industries of China's exports products. Under such circumstance, more and more investors including both the domestic and overseas now pay more attention on the toy industry in China.

In China toys market, about 99 percent of the market is occupied by kids toys. The number of children under 14 years old is so large that without doubt kids toys space is extremely broad. As the largest toys production base in China, too many toys enterprises GuangDong also pay more attention on the design and manufacture of kids toys. In fact, adults have adventures psychological needs, in addition to the play online game and chat online, according to the newest survey, it shows that in major cities in China, 33 percent of adults believe that they are willing to buy their own favorite toys. Whats more, educational toys for adults have become the current tendency overseas. But in China, the total number of adults toys and the type of adults toys are so limited. In other words, toys market for adults toys has the promising development space and it will bring good development opportunities for toy business market.

Toy industry in China started from toys manufacturing and now gradually changed from the processing enterprises to independent design companies and finally create their own toy brands. Only by this way, toy industry in China can develop very well.

In recent years, famous toys brand companies both on the U.S. and Europe have taken the advantage of large scale to reduce operating costs and develop new toys products. From the development case of these toys companies, enterprises must take use of scale management to improve product competitiveness. Under the trend of economic globalization, if toy enterprises in China want to explore overseas markets, firstly, they should design and manufacture new toys products to create various toys. Secondly, it is better to broaden the sales channels of the toy market. Finally, speed up the integration of resources to improve market competitiveness and achieve rapid development eventually.

by: tony steve

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