Toyota Kirloskar Motor Signs Virat Kohli As Brand Ambassador
Toyota Kirloskar Motor signs Virat Kohli as Brand Ambassador
-Toyota connects with the youth of today
-Virat Kohli to campaign for brand Toyota
Bangalore: Toyota Kirloskar Motor (TKM) today announced Virat Kohli as its brand ambassador. The promising young cricketer has endorsed the Toyota brand as it enters a new phase of its growth in India. The company with its wide line up of products, aims to bring a smile on the face of all its customers, by designing vehicles that are fun and exciting to drive.
Commenting on this new alliance Mr. Sandeep Singh, Deputy Managing Director, Marketing, Toyota Kirloskar Motor said We are extremely happy to announce Virat Kohli as our brand ambassador. He brings with him all the emotions that Toyota aims to offer its customers through its vehicles passion, exuberance, energy, fun and excitement. Toyotas journey in India and Virats journey in cricket bear similarities. From a budding player, both went on to become a promising player, in such a short duration of time. Brand Toyota and Virat Kohli both represent perfection and continuous improvement. The synergy would bring about more fun and excitement to all Toyota customers.
With the latest entrant in Toyotas line up of vehicles in India- the Etios and Etios Liva- TKM aims to connect with todays youth. Who better than Virat Kohli, who brings to the game, all that is represented by the Indian youth of today. He personifies todays younger generation. Behind this youthfulness is immense potential, talent and self belief, all of which Toyota stands for.
Virat Kohli will campaign for the Toyota brand through various electronic and print communications. This will be a part of our overall marketing strategy for this year, aimed at endearing brand Toyota, to todays youth.
Also present at the event were Mr. Vikram Kriloskar , Vice Chairman , TKM and Mr. Hiroshi Nakagawa, Managing Director, TKM.
I am excited to be a part of Toyotas drive to connect with Indias youth. Toyota inspires the spirit of success and that is an emotion that is close to my heart said Virat Kohli about endorsing brand Toyota.
Overview of TKM:
Company nameToyota Kirloskar Motor Private Limited
Managing DirectorHiroshi Nakagawa
Equity participationTMC: 89%, Kirloskar group: 11%
Number of employeesApprox. 6,000 +
Land areaAprox. 432 acres (approx.1,700,000 m2)
Building area74,000 m2
Overview of TKM 1st Plant
EstablishedOctober 1997 (start of production: December 1999)
LocationSuburb of Bangalore, Karnataka State
ProductsInnova, Fortuner manufactured in India.
Camry, Prado, Land Cruiser and Prius imported as CBUs.
Annual production capacity Approx. 90,000 units
Overview of TKM 2nd Plant
LocationOn the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
ProductsCorolla Altis, Etios, Etios Liva (Petrol & Diesel)
Start of productionDecember 2010
Annual production capacity1,20,000 units
For any further information please contact:
Atul Malikram
9827092823
by: PR 24x7 Network Ltd.
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