Trade Show Display Design: The Importance Of Knowing Your Audience

Virtually all art is made with the consideration of its audience

, and trade show exhibits should be no different. A well-designed trade show display is even more dependent upon the audience than art because the sole purpose of the booth is to attract visitors, while an artist can simply enjoy the attention on his own terms. Knowing your audience isn't difficult, and the reward for a small amount of time invested in learning about them is a great benefit.

Venue Determines Visitors

Before you can determine what your visitors will be expecting, you need to know what kind of exhibition it will be. There are two main types. A closed exhibition can only be browsed by select industry insiders and members of the press. An open exhibition had trade show exhibits open to anyone from the public, sometimes for free and sometimes in exchange for a small charge. Shows that are open to insiders only are generally more exclusive than those open to the public at large. Space rental fee may be higher, and space for each booth may even be by invitation only.

In addition, you must know how many attendees are expected at the overall event. Your trade show display should be quite different if you are expecting a large crowd. In that case, space is at a premium, and hanging displays, overhead media, and other alternative options should be considered.

Design Your Trade Show Display For Your Field

No matter how exciting the newest technology appears to be, it must fit in with your objectives and the standards of the industry in which you work. For instance, if you are presenting at a construction expo, you might prefer booth designs with wood components over the molded metal supports. Don't let trends define your style; remember that the most important thing is to attract the attention of your visitors and gain their interest. If they are in the construction industry, an interesting material that stands out from other booths could be very effective.

Don't Get Lost In A Sea Of Trade Show Exhibits

Finally, remember that you know your field very well, and you'll be able to plan ahead. You have an idea what types of presentations you'll see, and if you don't, find a local exhibition and go do some reconnaissance. The small amount of time you spend will pay off when your trade show exhibits are set up and visitors flock to your booth at the expense of others around you. You might even find yourself viewing booths of direct competitors, allowing you to plan ahead and shine amidst the mass of other booths competing for attention.

Trade Show Display Design: The Importance Of Knowing Your Audience

By: articlescharmen

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