Trade Show Displays Made Simple

Every company knows that having a great event presence is key to making an impact

. But few companies realize that having a strong showing doesn't require a huge booth that takes an army of specialists to set up. Many great trade show displays are surprisingly simple. The trick is to understand what options are on the market, and how you can combine all the different strategies so that they work best for you.

Instant Set Up

One of the biggest worries about trade show displays is how long they take to set up. If you are working with a custom, large-scale booth, it can take an hour or more just to get it ready for visitors. If you have other elements to set up inside the booth, or have a particularly large and complex setup, it can be even more time consuming.

One simple answer to set up problems is a pop up exhibit. A pop up exhibit is designed to go together as quickly as possible while requiring a minimum of knowledge to set up. Because it is designed with a simple structure of printed fabric or hook and loop compatible fabric stretched across a metal frame, a pop up exhibit tends to be durable and portable. Printed fabric pop up displays will require the exhibitor to print a new design to update their look; whereas a hook and loop pop up stand merely requires adhering newly printed graphics to a ready display in seconds .. Many companies find pop up exhibits an economical and strong option for an easy set up.

Portability Is Key

Beyond ease of set up, one of the most common misconceptions about trade show displays is that they are difficult to transport. This can be true for some larger units. It must be, considering that a large unit necessitates larger pieces in order to be held together securely. For many smaller booths, great portability is within reach. Pop up exhibits are typically portable, as many can fold down to quite a small size. In addition, a table top stand is also a great option when portability is an issue. There are many different styles of table top exhibit, ranging from briefcase styles and bag styles to traditional exhibits which require a separate carrying case.

Many trade show displays can actually be carried on a plane as checked luggage. If your business often involves travel, make a point to seek out one of these highly portable options. They bring rich benefits, even in the smallest size, so don't underestimate them just because they're smaller than other custom exhibits.

Modular Makes It Easy

When portability and ease of setup combine with a need for flexibility, modular stands are often the answer. These stands are typically lightweight and now difficult to assemble, but their real strength is in how easily they can be reconfigured. They are designed to be adjusted, allowing you an unprecedented degree of customization without having to create a totally new exhibit. A modular unit is typically more expensive, but it can be worth it if you foresee another purchase should you not be able to properly customize.

The Best Trade Show Display Option For You

Finding your best stand will be a process of determining what your company wants out of each exhibition. Determine what you want to emphasize. Do you require instant set up? Does it have to be portable? Does it have to be customizable? Or must your trade show displays have all three? Once you know what's most important, you can start considering budgets and the pros and cons of all the different booth styles. By understanding what's on the market and planning your purchase, you can find a booth that will serve your company for years.

by: Chris Harmen

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