Traditional And Interactive Marketing Approaches

When it comes to weighing the options of traditional and interactive marketing approaches

, a central concern remains the same: the target market. Identifying a company's target market is crucial to ensuring the most effective marketing campaign is employed. With a shift in marketing strategies favoring an online atmosphere, there is still room for applicable practices in which traditional marketing strategies are the best approach.

Fledgling companies can appreciate the need for traditional marketing. Often, when a company is first beginning the establishment process it is necessary to gain notoriety and publicity through local communities and, in some instances, on a national level.

Two key traditional marketing strategies are brand development and print design. A key interactive marketing strategy is using an e-commerce system to further promote a company and generate sales.

Brand development is crucial for consumer recognition and building loyalty. Increasing awareness about a company is done through identity of a specific product, service or business; which takes on many forms including logos, signs and taglines. By ensuring this is the first step in a solid marketing campaign, the branding can be done traditionally and then broadened to include interactive forms of media; a common segway. By incorporating brand development into an online environment you're ensuring customers who view the brand in an online platform are not missed. Branding services may include:

*Corporate Identity

*Brand Strategy

*Logo Design

*Copywriting

*Translation

Print design is a critical component of traditional marketing approaches. Yes, the internet has a vast and consuming presence, but there is still a place for the printed word, or image for that matter. Start to finish, print design follows the same rigorous design and implementation processes that an interactive campaign would. Print design services may include:

*Package design

*Label design

*Advertising design

*Brochures

*Collateral packages

*Books

*Publications

*Direct mail

*Environmental graphics

*Exhibits

*Promotional materials

When traditional marketing approaches won't suffice, an internet approach can broaden exposure. Once a website has been established, an e-commerce system may be incorporated in order for the company to generate revenue and establish customer loyalty. An online marketplace has the ability to expand a company's customer base.

Whether it's building an online store or reconfiguring an existing store, a marketing company can assist with the many stages of e-commerce. E-commerce system highlights include: easily create products, multiple product images, upload other product related documents, product variant pricing, domestic and international shipping, inventory management, up/cross sell, slideshows/light box + zoom, manage and embed video, manage and display events, product expiration, Facebook integration, subscriptions with automatic billing, create and manage promotions (coupon codes), downloadable products, product/language translations, reviews and ratings, volume pricing, Google based integration and more.

by: Matthew McKernan

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