Traditional Channels Appear Pie Suburban Home Appliance Chain Variable Cake - Home Appliance Chain,

Following States United States Electrical appliances shop in the West Green area started Yangliuqing

Home appliance chain Business after the sudden battle suburb market, recently, the U.S. has expanded store-opening Beichen country. Combined with medium and large electrical distribution in the Dagang District, a commercial appliances in Wuqing District, North Star District expansion and

Suning Electric step up Wuqing, Dagang site near the end, home appliance chain enterprises in the cities around the suburban market development has been started.

The face of home appliance chain aggressive posture, suburban market, the old appliance agent channel started by the impact. Smaller single items

Agents Start a "delisting", and some larger department stores and appliance dealers

Shopping Start initiative to change Operate Positive manner against. The industry believes that when the home appliance chain fully into the suburban market, with home appliance chain enterprises in the city center of household appliances market in the suburban market structure will reproduce.

Traditional channels have emerged variable Dazhong Electronics store head Tian Feng Dagang, said that since the medium and large electrical access Dagang District, the original home appliance market agents have begun a "delisting" phenomenon. "It enjoys the original appliance

Sell Basic is the smaller shops, such as a proxy

Brand Of Air conditioning , Computer , Operating in a way five years ago

Tianjin No difference between the center of household appliances dealer. The overall size of a large number of household appliances shop, also similar to Tianjin's first 'home base', mostly operated by the individual rental counter. However, since the large and medium, one to enter after the smaller dealers have started 'closed shop' quit. "In

Skyworth Nie Jun, general manager of the Group of Tianjin to provide some of the data also show that this trend, he said: "

Golden Week Period, sales of a brand Skyworth reached 50 million yuan, accounting for Skyworth 30% of sales in the Dagang District. However, It enjoys Skyworth brand did not increase overall sales, which shows Dagang District of sales channels are changing. "

Smaller appliances with different agents, some of the larger traditional department store chain is also considering how to respond to the entry of home appliances. One industry sources, on the one hand these

Marketplace Larger appliances home appliance chain operators began to emulate the business model, in-store layout and after-sales service efforts, and through traditional

Contacts Relationships to achieve positive development; the other hand, some agents have a good start considering property resources cooperation with the home appliance chain.

Home appliance chain to accelerate the market expansion of suburban

Gome, general manager of Tianjin Wang Jiasen

introduced in the North Star District and the West Green area layout, the States United States in Wuqing District, Dagang District, Jixian the site work is nearing completion, because there are not final choice Which of property, Therefore, to disclose the details later. However, one thing is certain, that is in accordance with the requirements of the country the U.S. headquarters building of the fastest speed to complete the layout in the suburban market.

And the National United States, as general manager of Suning Appliance GONG in the suburban market is also showing the layout of the sense of urgency: "Almost all of the suburban market, we have already been investigated, and the related negotiations also have been completed, only a matter of timing. "GONG said," Next year, Suning will certainly appear in Wuqing District and Dagang District. "

A business person in charge appliances, home appliance chain enterprises into the suburban market is an inevitable trend. As the major urban centers, home appliance chain of distribution has been basically completed, the market share of the division has settled, so this has not been developed for the suburban market, the "virgin" We certainly will not let go. "A business home appliances in the Dagang District, Wuqing District, North Star District, move faster, the trend is to see this choice made." The official added, "scramble for suburban markets, indicating that future goods market fight direction, although at this stage suburban home appliance chain market forces are not large, but

Strategy Significance are critical. "It is understood the strategic significance of this has been directly reflected in sales in medium and large electrical appliances store sales in the Dagang District, Tianjin has become the top medium and large stores to sell the former, while the States United States West Green store sales do not Red Bridge restaurant in the United States Asian countries.

Old Yetai flame inevitable "Said home appliance chain but not immediately change the entry to the market situation." Dazhong Electric official told reporters, "In the medium and large electrical appliances into the early Dagang, the local agent for a number of smaller co-launched with Some very low-cost products hit the market. "Jinnan district, a home appliance dealer once swore to tell reporters that they were not afraid

Price war Even now, many price-sensitive consumer electronics products with the chain there is no difference, even lower than even the chain.

Wang Jiasen that the home appliance chain enterprises are to firmly occupy suburban markets, brand is the key. Particular, these national home appliance chain, only with the brand consumers rely on winning.

by:gaga

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