Trends In Social Game Monetization

Social games hold different meanings to different individuals

. Most often, it has been used to define the types of games that are played on social networking platforms or the games that can be played with an individuals real world social graph.

Facebook is a popular social networking platform globally. Facebook analytics record approximately 700 million registrations and about 300-400 million active users per month. According to All Facebook.com approximately 53 percent of this total user ratio play Facebook games. Owing to its highly proactive user base and a high percentage of users in rich regions, it represents a great platform for attaining lots of high social game monetization. According to Ad parlor, the buying installs can cost anywhere between $.50 $3 per install. As a result, introducing a game on Facebook frequently needs heavy marketing investment to attain a huge user number. However, apart from Facebook there are other social networking sites where social gaming can be introduced:

Regionally well-known general social networks for instance Orkut, Vkontakte (Russia) and StudiVZ (Germany).

Secondary English speaking networks such as Tagged, Bebo and Blackplanet

Specialty networks that focus around specialized themes for instance gaming (IMVU) or journaling (Livejournal).

Each network individually on an average has approximately 2 million to 50 + million active users per month. In addition to that the combined active user bases further add up to millions of active participants.

Therefore, as more and more people get involved in social networking and gaming, they start to invest money over a span of time and gives rise to an essential revenue stream. However, it is essential to understand social gaming specific metrics are crucial for the success of any game. Service providers of social media analytics tools have come up with applications to help companies to make the most of the information. Features of the solution include the following:

Offers real-time social gaming analytics with almost no effort.

Provides gaming-specific actionable insights are represented to developers and marketers to enable them increase engagement, broaden reach, enhance retention, and maximize revenues quickly.

Comes with drill-down social analytics tools that helps you get to the root solution quickly

Along with automation these service providers also enable lean teams to quickly impact goals with little effort

Over the past few years the social gaming industry has been flourishing and generating real time revenues. If social networking sites use the apt social analytics they can translate social gaming into a social e-commerce market.

by: Gladeyas

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