Tri-fold Brochure Panels Explained

Tri fold brochure printing is one of the common types of printing done for a business print brochure

. This type is usually the easiest to print and produce since a lot of printers already have the tools and machines to create the simple tri-fold. However, designing a tri-fold brochure is not a simple as printing them, and a lot of newcomers to brochure marketing get lost on which panel of the tri-fold should have a particular kind of content. To help you newbies out there in tri-fold brochure printing, here are the parts of the tri-fold explained for you.

Parts of a tri-fold brochure:

A tri fold brochure is divided into six different panels. Three in front, and three at the back. For this article we will mark the panels for the front as panels 1, 2 and 3 from left to right whilst its facing you. The panels for the back on the other hand we will mark as 4, 5 and 6 from left to right whilst it is facing you as well. Below are the descriptions and names for each of these panels.

Cover panel:

First up is the cover panel. In our description above, the cover panel is panel number 6. When a tri-fold brochure is fully folded, this is usually what you will see first as the cover. As is the case with most brochures, this is where most people put their best content to attract readers into viewing the whole brochure. You usually put the best images and the most catchy tag line here to make the most impact. This is why a lot of time and effort are actually put in to designing a layout for this panel alone.

Body panels:

Next are the body panels. This constitutes panels 1, 2 and 3 in our description above. We are calling them body panels since this is where the bulk of your content will be. All the important information in text and image form is placed here. While usually this is not the most beautifully done part of a tri-fold brochure, it is the most crucial part since this is where you communicate the meat of your message.

Flap Panel:

The flap panel on the other hand is panel number 4 in our description above. As you fold a tri-fold brochure, it is the first panel you fold over before it gets covered by the cover panel itself. The flap panel is usually used for supplementary content, or as a continuation of the body content.

Back panel:

Lastly we have the back panel. This is panel number 5 in our description. When the tri-fold brochure is fully folded you will see this panel opposite the cover panel. While this is considered an outer cover, people usually have mixed ideas on what to place in this panel. Some use it as a continuation of the cover panel design itself, while some leave it blank. Others put in the brochure makers contact details, while some still place the last parts of the body content here. So it really depends on your brochure design on how to use this panel.

There you have it. All the panels of a tri-fold brochure explained. Hopefully this helps you out in creating your tri-fold brochure with ease and comfort.

by: troyduff281

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