Trial By Media (vikas Yadav Son Of D.p Yadav)

Trial by media is a phrase popular in the late 20th century and early 21st century

to describe the impact of television and newspaper coverage on a person"s reputation by creating a widespread perception of guilt or innocence before, or after, a verdict in a court of law.

With the public there is a heated debate between those who support a free press which is largely uncensored and those who place a higher priority on an individual"s right to privacy and right to a fair trial.

During high publicity court cases, the media are often accused of provoking an atmosphere of public hysteria akin to a lynch mob which not only makes a fair trial nearly impossible but means that regardless of the result of the trial the accused will not be able to live the rest of their life without intense public scrutiny.

The counter-argument is that the mob mentality exists independently of the media which merely voices the opinions which the public already has.

There are different reasons why the media attention is particularly intense surrounding a legal case: the first is that the crime itself is in some way sensational, by being horrific or involving children; the second is that it involves a celebrity either as victim or accused.

(TRIAL BY MEDIA - DO'S AND DONT'S)

DON"T make the media your primary means of communicating on pending or current litigation in progress. Journalists are not a reliable means of ensuring that your key audiences receive your messages, nor is it a reporter"s job to make sure everything you think is important gets to the right people.

DO communicate directly with your important audiences, internally and externally, to ensure they have the information you want them to have about matters being tried in the media.

DO consider the option of informing certain key audiences of the probability of media coverage on a legal matter before it appears in the press.

DO remember that employees are a critical audience "" all employees are PR representatives for the organization whether you want them to be or not.

DO integrate legal and PR strategy, because you"ll be educating the jury pool while also minimizing damage that could occur to your organization in the short-term, even if you win the legal case in the long-term.

DO explore the use of publicity about generic or related issues relevant to your particular case or client as a legitimate means of bringing attention to issues that might result in pre-trial settlements, or to develop similar examples to illustrate the issues in your case.

DON"T say "no comment" if you haven"t had a chance to review the case. Say "I"d very much like to comment on this as soon as I"ve read what"s been filed." If appropriate, add: "I still don"t have a copy of it myself, could you fax or email one over?"

by: ADONSEO

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