Triumph Of The Slogan(herve Lger)

We all know Herve Leger dresses are famous for their unique design

. It is luxury goods. It is popular all over the world. Not doubt about it. It is perfect. Do you know why T-shirt is so popular? Now let me tell something about it.

Black beret sporting a star, black hair and black beard, handsome features set in defiance, eyes staring out at the faraway horizon...In March 1960 Alberto Korea's lens captured this classic of Ernesto Guevara, better known as " El Chef." and it has since seized the imagination of the world. His allure was such that it still crop up printed on millions of T-shirts, black on a Marxist red or guerrilla green background.

The man described as the most complete human being of his day has become in the collective mind the supreme icon of revolution, and his image has been worn as much by Marxist students as by Colombian guerrillas and anti-globalization demonstrators.

Having become an icon, like Marilyn Monroe, the Cuban revolutionary has gradually shed his political dimension and turned into just one image among many of the international pop culture.

Chef's face, advertisements for ballpoint pens or Heineken beer, as advertising medium, the T-shirt has recruited proselytizers for all manner of causes, including the most sinister. This inexpensive white cotton surface, so easy to decorate oneself, is blank page of freed to freedom of expression.

In 1960, candidates for the presidential election in the United States were the first to use the white T-shirt as a campaign medium. Every possible kind of movement has made use of this blank -from the most community -mind causes to the most individualistic. Its fundamental simplicity makes it the perfect personal, portable sandwich board capable of getting across its "message of the day." The world over-whether involved in protecting the environment, human rights, saving the whales, you name it T-shirts are an excellent means of identifying kindred spirits. And, in the universal languages of imagery, it bypasses language barriers to identify political struggles and polarities that nowadays so quickly become global.

The American "Wanted: bin Laden" T-shirt is instantly countered by the Afghan Taliban's T-shirt emblazoned with the face of Al Qaeda's, triggering a silent dialogue through the intermediary of television. Thanks to the ingeniousness and boldness, not to say chutzpah of the person wear it, the T-shirt weaves its way in front of camera lenses and delivers its message to million of TV viewers without paying a cent.

Every brand of clothes has its history. No matter it is Herve Lger dress or T-shirt.

by: ken wan

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