Try Billboard Advertisements To Reach A Wider Range Of Customers

Billboard advertisements, also known as advertising hoardings

, are a great way to reach a wider range of new customers, especially if they are located in prime traffic locations that see over a hundred thousand cars pass every day. While the better the location, the higher the monthly rentals of the billboards, there are some companies that offer rotating sign locations for your advertising at a reduced cost, with paper sign faces. For any company that has a physical location, the value of advertising by this means might be easy to determine. Those that have an Internet business can benefit more than they realise - especially if they are near major metropolitan areas.

When you want to reach a wider range of customers, there are many major Interstates that have cross-country travellers and their first exposure to your company will be the advertising hoarding they see. Many of the largest companies in the country realise the benefits that advertising signage of this sort can offer and they should be a part of any marketing strategy your company is considering. They are a form of advertising that requires some careful thought, but there are many great locations to consider for your advertisement placement and the ad companies have experts to help you design the billboard that will get the most attention.

In fact, you have to consider that many billboards really don't need too much information because drivers will only have a few seconds to see what they say. When you are shopping for billboard advertisements, it is likely you will hear the salesperson refer to "read time". This will be in the form of seconds, but you have to consider that three seconds of "read time" can give a driver considerable information, if properly laid out. The better the location, the more seconds of "read time" and likely, the higher the monthly rental cost. You want your advertisements to be seen as long as possible by as many people as you can afford, however.

For this reason, you might want to consider minimal information on your billboard and a picture can say a thousand words. In advertising hoardings, this is a highly effective rule to live by and your pertinent information, like company name, phone, Internet website or address location are things to consider. Not all of this information has to be present because if you have a physical store location, simple directions and your company name might be all that is needed. On the Interstates, it isn't unusual to see signs of this sort that only feature a picture, company name and exit number, for example.

When you want to reach a wider audience and reach more potential customers, this form of highly visible signage can be a good way to do it. They are a proven method of advertising that some companies might consider too expensive, but they are quite reasonable when you consider the number of potential customers you can reach and hoarding companies can often negotiate a deal that is quite affordable for your needs. The most important thing to consider about billboard advertisements is that hundreds of thousands of cars pass them every day in some locations, so they are a method of advertising to reach a wider audience, when it comes to marketing products and services.

by: Lawrence White

POST COMMENT

Advertising Billboards And How They Can Help Your Company OOH Advertising provides focussed and targeted brand message! New Age Advertising Influence And Benefits Of Rickshaw Hire And Pedicab Advertising In London Billboard Advertising The DVR Is the Best Thing to Happen to Television Advertising Advertising From A Customers Point Of View Why is there a Need for PPC Advertising? How To Effectively Advertise Through Direct Mail Services Why Use Custom Napkins for Advertise Car Top Signs: A durable means of advertising The Effectiveness of Using Custom Banners in Advertising Pizza Delivery Signs: A Tool of Advertising