Tv Marketing Has Frequently Played An Affair Out Of New Tactics - Network Tv, Home Appliances Tm To

TV business in a new marketing strategy, the core idea is to let this sale in the main play more of a "third party" role

. "Buy" should have been initiated by the consumer himself, organizing a bulk purchase in order to obtain more favorable prices, "buy mode." Now, manufacturers bear the Group buy by the organizers of the role of the concessions under the bulk purchases into bulk purchase discount under, and to attract more consumers to buy locally made products.

"Mrs. Wang, and his own trumpet", which is ancient in basic

Marketing

General law. Which contains a simple truth:

Sell

Who sometimes need to act as "reviewers" of the third party role, to strengthen sales results. The basic marketing principles of competition in today's market applies. Especially in the areas of product homogeneity serious, such as

TV

Market is frequently performed.

"A technology only three months to six months ahead," a TV industry veteran experts said. For example, in 2009 the emergence of new varieties of spring color TV: the network

TV

, Took only three months to form a "everyone has a" brand situation. Color TV industry, the innovative strength of companies and products based on innovation and continuously enhance the space close to saturation as a "product homogeneity" major "power."

Face more "similar" products, color TV enterprises have made in the marketing revolution. Past simple "price cut", "promotion" has been far from meeting the needs of the consumer market, but consumers can not afford to hang the "appetite." Then more TV companies use a "derivative third-party role" in the way of introduction of many new marketing ideas. For example, the vendor version of the Customers, vendors version

Bringing home appliances

, Maker version

TM to

, Manufacturers version of online shopping, etc.?? All in all, what hot market to be used as much as possible.

In the TV business

new marketing strategy, the core idea is to let this sale in the main play more of a "third party" role. "Buy" should have been initiated by the consumer himself, organizing a bulk purchase in order to obtain more favorable prices, "buy mode." Now, manufacturers bear the Group buy by the organizers of the role of the concessions under the bulk purchases into bulk purchase discount under, and to attract more consumers to buy locally made products.

Vendor version

Home Appliances

The countryside and the TM to the same. At the national policy has been introduced, but have yet to be implemented in stages, TV companies have chosen their own organizations and national policy through similar "concessions, preferential" behavior, to attract the attention of consumers. Even after the formal implementation of national policy, or a color TV enterprises in the national policy in addition to further increase the "preferential" rate, strength of the market customer base.

Although a variety of marketing enriched industrial market, especially to the off-season market, more fiery call scene, not the richest companies in the market activities in content, but also to many consumers confused: Any company marketing measures can be simplified to "specific conditions" of the offer. Compared with the normal price promotions, consumers face not only the manufacturers of the "concessions", but also manufacturers for this out of the "specific conditions"?? Is not able to pull enough of the Group buy people, not satisfied the countryside or TM to the policies and regulations so.

"Gaode such a complex market, consumers buy more confusion," one of the industry experts. The introduction of different marketing companies Maili Qi is the essence of the concept of covered products "homogeneity" of the facts. Only the value of any marketing is to attract consumers, and ultimately buy the products. With the "specific conditions" of marketing you can attract customers that meet specific criteria. Meanwhile, the consumer's attention to "certain conditions" on, and makes the purchase due to certain conditions and little altered, but also give consumers remain "not the same product, different

Service

"Feelings.

"Is psychological," the first line of a TV company said sales staff, "Without these new tricks, you may only choose direct enterprises 'price promotions' means: but both the consumer compared to the psychological ability to very different effect?? new things, promotional measures for specific populations more people think 'there are cheap to pick up'. "

Although the TV business term effect of a new marketing strategy is very eye-catching performance, but experts do not think this is long-term solution. Analysis, manufacturers and brands were the market value of long-term fundamental is based on product differentiation and brand value above. Only some changes in marketing not real competitive shape. "Occasionally, as a third party guest is possible, but not as a routine." The marketing of the refurbished building as the core competitiveness of enterprises can only delay the results of the healthy development of enterprises. Meanwhile, the market level, more of a "marketing" of the competition rather than product produced alienation, competition, product quality is not consistent with an industry value of long-term development.

by:gaga

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