Twitter Marketing - Avoiding Simple Twitter Mistakes

Twitter can be the greatest environment for an online marketers

, but if you mess up, you cripple your chances. Given below are a few Twitter marketing mistakes to avoid.

If you are just starting your Twitter marketing campaign then you should take care not to start your promotional tweets too soon. The best part about Twitter is the sense of community that the service fosters: people connect with each other over shared likes, dislikes and interest and it is important to become a full member of that community before you start bombarding users with promotional messages. New followers typically expect that you will provide them with good quality and entertaining content. But if you don't do that and, instead, just start blatantly marketing your products or services your followers will instantly stop following you.

A proper approach involves sending out lots of niche-centric information for free to gain your followers' trust and then sending out actual marketing messages when you feel that the response to them would be better. In addition to that, your part in the Twitter community will help you build your long term business. So, when you are new to the community, keep your marketing efforts down. First you need to make a splash by being trustworthy and then start your marketing efforts.

Another mistake to avoid is failing to leverage your list of followers by requesting that they resend your tweets. Having your tweets circulated to more people can expand your influence, and it's not much work on your followers' part. Being shy in this area won't pay, so you will have to be upfront. By doing this one action, you can immediately gain more publicity for your offers. Your followers are people who are most likely to know others who may be interested in your offers. The next time you have a tweet that you want to circulate further than normal, just ask them. Most people like being asked to help, and your followers will have a higher opinion of you because you approached them in an honest way about it.

Don't make the mistake of presenting a corporate image in front of your target audience. You should go out of your way to show them that you are an everyday person who is happy to interact with them anytime they want. Twitter users hate being in touch with big shot corporate companies that hide behind their shields. They much prefer people who are more like themselves. This is how you can increase your effectiveness on Twitter as people feel like you are someone they can relate to. This also gives you the ability to send promotional tweets that are seen as helpful rather than intrusive. In short, if you want your Twitter followers to like you and actually respond back to your offers, then give your marketing efforts a real, human touch.

In conclusion, being a Twitter marketer isn't an easy job because it requires lots of commitment in avoiding such mistakes. You will find, however, that once you learn the ropes, Twitter can be a powerful way to market your business.

Twitter Marketing - Avoiding Simple Twitter Mistakes

By: JoeJackson

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