Two Low Cost Fitness Advertising Methods That Work Like A Charm
It's easy to spend a mint on fitness advertising without seeing much -- if any - return
. But there are also very affordable ways to get the word out about your fitness business or personal training business. Here are three essential fitness marketing tools any fit-biz owner should have in their arsenal.
Flyers: You will use the same fitness advertising you are running in the newspaper on postcard size flyers (4 to a page, called "4-up") copied at your local copy shop on a pastel paper (nothing dark, only light colors). Cut these down and distribute them EVERYWHERE YOU GO. And I mean everywhere. You should always have a supply of these in your car and you should be putting them on other people's windshields, stick them to the bulletin board in your local grocery stores and book stores.
Just make it your mission to disseminate as many of these flyers each and every day as you possibly can. They cost you about 2 cents each, so you can afford to give out lots.
Business Cards: Business cards are fundamental to any businessperson's life. You must have a supply of business cards on hand at all times.
Your business cards must generate action. They are super cheap and a great source of new business for you. Don't just hand out one business card to someone. Give out 3 to 5 at a time with this request, "please give the extras to anyone you know interested in fitness, or just lay them on the coffee table at your office, I'm trying to grow my fitness business and I would really appreciate your help, thanks a lot." Always include the underlined statement in your request. People like helping other people. If you tell them what you are doing, they will try to help you. NEVER, EVER be afraid to ask for help.
For your business cards, you will need to either have an answering machine in your office/home that is connected to a phone line that is answered only for business purposes, or you can get another voice mailbox exclusively for your business cards.
You are offering a FREE Consumer Awareness Guide to anyone who requests it. If they call while you are in the office and ask for the guide, DO NOT try to do any phone selling of your services unless they start asking you questions. Most will just say, "I'm calling to get a copy of the Consumer Awareness Guide." You say, "Okay, I'll mail that right out to you, I just need your name and address (if you are comfortable asking for their phone number, you can do that to.
The Consumer Awareness Guide is a great little free report (sales letter) that compares and contrasts what the consumer gets from a gym membership, the purchase of home gym equipment and, of course, your personal training business services. AND, the caller will be put on your mailing list to receive your free newsletter. Here's what your card should look like: JaneSmith (555) 424-4000 Personal Fitness Trainer 123 Main St Your Business Name Yourtown, St Zip
Call Now To Receive Two FREE Heath & Fitness Gifts: Call Now To Receive Your FREE Health & Fitness Consumer Awareness Guide Revealing The Pros And Cons of Gym Memberships, Home Fitness Equipment And Personal Training Business Services. This Important Guide Will Help You Make Informed Decisions About Your Health & Fitness. PLUS...You Will Receive A FREE Subscription To My Valuable & Informative Newsletter, The Health & Fitness Letter, Just For Calling Now. There's No Obligation. Both Are FREE.
This is what you call a WOW! Business card. This is how you get people talking about you. You can test giving away different free reports, but we found the Consumer Awareness Guide works really well. Give this card to every single person you meet. In fact, ask to leave cards everywhere you go.
Remember: MASSIVE ACTION! Business cards and flyers are staples in any fitness advertising arsenal -- and rightly so. Use the tips I've just told you to get the most out of these essential little tools.
by: Mike McCoy
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