Two Way Sms Enables Buyer Seller Communication

With the growing popularity of mobile phones, it has become easier for people to communicate with each other

. They can not only make calls while on the move, but they can also send SMS to convey your message. Since SMS is so frequently used by people, some entrepreneurs have used it to advertise their products. They are using SMS as a form of marketing tool.

Be it a big company or a small one, entrepreneurs are using SMS to present their products to their intended audience. The best thing about the SMS way of marketing is the target audience can read about the products at their own time, contrary to calls from call centers that can come at times when you, (the target audience) are busy. So companies hire people to send SMS to mobile phones with the description of the product. These SMS are crisp but have the product details, where they are available and the price. Since they are designed to grab the audience attention, the target audience usually saves it for reference. Many a times it has been seen that the people who are interested in the product get back to the dealers for further details. Some people not only want more information about the product, but they also provide valuable suggestions about how to improve the advertising process.

For the target customers to be able to revert back to the dealer, it is necessary for the product owners to facilitate the customers to reply back. You will often receive SMS that does not allow you to reply back. It only allows you to read what the dealer wants you to know. In a way, you are stopped from gathering further information because the communication link is broken. But there are several SMS advertisements that allow you to send back a reply to the sender. This two way SMS system makes you feel part of the system and also allows you to get rid of the doubts that you might have regarding the product. This communication is beneficial for the potential buyer as well as the seller. The customer feels secure being able to communicate with the client and the seller can take tips from the queries and suggestions of the customer and then improve the product and the marketing strategies.

Since people respond so well to SMS, the mobile phone carriers have hit upon a gold mine by starting the voice SMS service. This form of communication is effective as the receiver gets to hear a voice saying the same things that you would read in a text message. Some people believe that a voice SMS has a greater impact on the receiver's mind as the recipient gets to hear a human voice that fills him/her in with the product details.

by: Srinivas Sakhare

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