USE Social Media Marketing and E-commerce Together for Enhanced Profit

Social media marketing services manage the marketing campaign of an enterprise's

products and services by promoting them via members of the websites which are known as social media. These websites act as a meeting-point for groups of like-minded persons to interact collectively and individually. An individual, who registers as a member on any of these websites, can get acquainted with his/her friends' friends. The use of these websites has become popular as they facilitate people to create detailed profiles of themselves, update the same and socialize with other persons for not only friendship, dating and marriage but also business, social causes and collective action. Social networking sites, blogs and numerous forums constitute the majority of the social media landscape.

A social media marketing company develops a profile of an enterprise on a social networking site and/or a blog and manages it such that it gains prominence and patrons from among the members of social media. Blogs are apt to write product reviews and user experiences in the first-person. Here, the marketing strategy chiefly consists of publishing narratives that are compelling enough to generate interest in the readers as well as to trigger positive and favorable consumer behavior in them. Additionally, blogs can also be used to highlight hyperlinks that lead to the e-commerce site or the internet store of the business being promoted. Similarly, in social networking sites, the product or service can be presented as having a large number of fans' users who are loyal to a particular product. Such techniques result in a perception among people that the product is not just a hyped-up gizmo, but a consumable with genuine worth and utility.

Marketing through social media also requires that members of social networks and bloggers who search the media for information such as tips on buying or using products of the kind that are being promoted are shown results that are consistent with promotional activity. For such a solution to complement the marketing scheme, professional SEO consultants need to be roped in who can optimize the components of the marketing campaign such that they are ranked high in the list of results returned against a relevant search within the media.

USE Social Media Marketing and E-commerce Together for Enhanced Profit

By: Anirban Bhattacharya

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