Understanding Difference Between On Page And Off Page Search Engine Optimization Effected By Google

It may sound strange but it is true

It may sound strange but it is true. Search engine optimization can be effected both on page and off page. Efficient Google seo services can help achieve the end objective of website optimization either way.

Difference Between Off Page and On Page SEO

On page search engine optimization refers to the elements on the web pages that ask Google to index the page using its criteria for such purposes. Off site page optimization refers to basically three things such as

Number of the web page in question

Its qualitative aspects

Type of back links on the web page concerned.

Google seo services involve both types of optimization. Of course the methodologies for such optimization are different from each other.

Primary Elements

Primary elements in the onside optimization of web pages are the related tags. Multiple types of tags are there. It includes

HTML tags

Title tags

Image and ALT tags

Image filenames as well as the textual contents

Among all the tags the title tag is most important. Getting it right ensures synchronization with offsite efforts thereby generating some of the best results for the webmaster. Google seo services usually attaches a lot of importance to the title tags.

Waning Stature of Meta Tags

There was a time when the Meta tags were given substantial importance to the Meta tags in Google seo process. Today with offsite optimization process in place, Meta tags have substantially lost their utility in search engine optimization process.

Relevance of Keywords and Key Phrases

Time tested process for selecting the target keywords would be noting down all the relevant keywords that a surfer might refer to while searching or the niche topic. For instance; if someone is searching for relevant information on greenhouse emissions, he or she is most likely to search the website with key words like greenhouse or gaseous or emissions. Competent Google Seo Services will always enlist such target keywords and key phrases for the purposes of search engine optimization.

Finding target keywords and phrases could be made easier using software like the word tracker and such others that can help save a lot of time and efforts for the webmaster.

by: kelvin Tylson

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