Understanding How To Get Traffic
Hopefully if you are reading this you are already familiar with the term Traffic
in relation to the Worldwide Web, and the utmost importance of being able to learn how to get traffic, more specifically targeted traffic to your website or blog in order for you to get your product or service in front of the people who are looking for it. An awful lot of new marketers, and even some time served experienced marketers are far too easily intimidated by the task of generating targeted traffic and simply dont invest enough time into it, anyway thats the point of this article, to show you that with a little discipline it can be pretty straightforward really, and once youve mastered some of the techniques mentioned here and begun to understand the basic rules governing how people find websites, you will never again struggle for traffic generating ideas. (BTW, I dont really delve deeply into Social Media in this article as that is a separate subject in itself now what with the fantastic growth in the last few years of Facebook, Twitter etc, etc).
There are certain rules, which govern the way traffic is sent and attracted to websites, the first one is every thing is connected. Now you might be wondering what I mean by that last statement, but its quite simple really, you see the internet consists of millions of Web servers, and whilst not all of these servers are connected directly to each other, they are inevitably linked within their own mini nets So what do I mean by mini nets? Well, people find websites generally in 3 different ways:-
By inputting keywords to Search Engines such as Google, Yahoo, Bing etc.
By clicking on links in articles or adverts on high profile and well known websites.
By word of mouth online (e.g. Social Media, mentions in forums or chat rooms) or offline (via business cards, stickers, classifieds, radio/tv etc)
So, almost everybody now knows of, or at least has heard of, Google, Yahoo, Bing, Ask, EBay etc, these are probably the most popular search engines right now, but there are countless others. However I am mainly going to be mentioning Google in this article, although when I am teaching people how to get traffic, the principles are generally the same whatever the search engine.
Google is quite often (85% at the time of writing this article) the first place most people go to when searching for something to solve their particular problem, so with such a high percentage you can see why I and many expert Internet Marketers focus so much of our attention on it, basically if you get it right with Google, the others will just fall into line.
However, sites like MSN or AOL are set by many as their home page, meaning that when opening up their browser this loads automatically. So this means that these sites are major hubs of Internet activity where many people may start their search, but because they are so heavily linked with other sources of information, can actually go to an almost unlimited number of destinations. You can start in a familiar place and keep clicking link after link until you arrive at a website youve never seen before, which brings me nicely to the next principle.
The next principle All About Links is pretty self explanatory, basically you get your Website URL on as many other related websites as possible, and you can do this as follows:-
Advertising (purchasing Text or Banner ads).
Creating content (Articles, Press releases, reports etc)
Linking to your site via Blog commenting, Forum posting, Classified ads, Videos, etc)
The possibilities are really almost limitless, the point is that there are hundreds of possibilities out there, and the more links you have to related content the more search engine friendly your website will be, which of course equals more traffic.
Targeted Traffic
Now in order to make sales , you need contact with real people, who firstly are already looking for what you have, and more importantly are ready to take action on your offering, so this principle is all about generating targeted traffic to your website, after all if you are selling a Dog Training Product, it would be pointless attracting people who are interested in solving their Acne problem for example.
Traffic or Lead generation is both an art and a science and is generally accomplished by utilizing paid and free methods. Probably the bulk of your paid traffic will come from pay-per-click (PPC) campaigns you can find more on this subject in some of my previous articles posted on my blog that you can set-up on search engines like Google, and also from text and banner advertising you can purchase on niche specific websites. Free methods are generally content based which means using methods such as:-
Article submission
Press release submission
Free reports
Participating in forum discussions
Social Networking (Facebook, Myspace, Twitter etc) See my many articles on this subject, by visiting my Blog.
Traffic generation is not too difficult if you apply yourself and learn the different techniques. If you apply the techniques and methods I mention you will get traffic, its just a matter of time. Remember if you do nothing, nothing will happen, if you do a little, you will get small results. In the traffic generation game massive application of the correct methods produces massive results.
So how do you get targeted traffic? Well, lets first talk about keywords, since for you to attract the right kind of traffic you must understand your keyword selection and why it matters.
OK then, lets discuss what it means for a keyword, or set of keywords to be targeted. Take the keyword phrase Buy an Iphone online do you think you know what the person is looking for in this example? Of course you do, it couldnt be clearer could it?. So if you are selling Iphones from your website or blog, any advertising you did around this phrase should draw in some highly targeted traffic. However imagine if you advertised using the key phrase Iphone repairs but you did not offer Iphone repairs, then any traffic generated would be untargeted, because what your offering is not what their looking for.
So how do you know which keywords to use? Keyword selection is done during the initial market research, when you are homing in on a niche. At this stage you should begin to build a list of relevant keywords and phrases, which you will be able, to refer to later and use them as input in further keyword research to find even more targeted phrases.
The most important thing to remember with traffic generation is that it comes down to either time or money. Generally if you want fast results you will have to accept that you will pay for it monetarily, with either PPC or banner advertising, Free methods usually require more time and effort but can result in long term traffic. The best strategy is to utilize both, as you can generate a quick traffic boost with paid advertsing, whilst building your long-term traffic with the free methods.
Well thats it for this article, but please make sure you head on over to my blog and view all of my articles about specific traffic generation methods.
by: Jon Leuty
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