Understanding The Concept Of Remnant Inventory Advertising

Depending on the particular type of medium that is used

, remnant inventory advertising normally refers to ad space that a media company hasnt been able to sell. It is oftentimes referred to as last minute advertising and could be either advertising space or time. In most cases, media companies will offer that ad space or time at a huge discount since they usually view this type of advertising as a perishable commodity. Basically, if they do not sell that ad space or time, they will do one of the following:

give it away as a not-for-profit filler or use it for public service announcements

use it as some type of house advertisement

lose it altogether

Instead of losing money, media companies will unload that ad space or time for far less than their usual advertising fees. As a business owner, you can benefit by spending less money on remnant inventory advertising. Additionally, the media company benefits as well despite the discounts that are given on this ad space or time. They are able to monetize this inventory instead of losing money on it and watching it go to waste in the process.

As a business that wants to take advantage of remnant inventory advertising and last minute advertising space or time, you have to make it as easy as possible for that media company to work with you. Most media companies would prefer offering this type of advertising to their larger clients for the following reasons:

Larger companies have bigger budgets than smaller ones

Larger company management teams have the ability to make their advertising decisions much faster than smaller business owners

Media companies are able to design and develop these ads very quickly

Basically, if you own a smaller business, you will have to jump on these remnant inventory advertising opportunities quickly and work with the media company as easily as the larger companies do.

In closing, smaller businesses need to let their advertising representatives know that they have an interest in purchasing remnant inventory advertising and have room in their budget for this. Advertisers must be capable of two things when they are purchasing these last minute ads. They must be able to calculate how these last minute ad purchases will affect of fit into their current budget and they must be capable of making on-the-spot decisions about these ads if this is going to work effectively for their business.

by: Kevin Schmiterson

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