Understanding The Importance Of Employee Surveys

Statistics and data collected from a variety of sources indicate that employee research

methods and techniques, specifically Employee Surveys have grown and developed at an incredible pace the last few years. During the initial phases, the research was considered a Human Resource exercise that provided employees with an opportunity to vent and let the company know exactly what they thought of management, organization, work flow and overall company operation. The exercise was genuinely not regarded as being important enough to give due consideration outside of Human Resource purposes. Today, so much has changed! Employee surveys are seen by many organizations as a magnificent tool to improve business.

The key to these organizations' success can be attributed to their understanding that the primary way of gaining a competitive advantage is to improve company employees' ability to better customer and client service. Now you may be wondering-but why is this?

The answer is quite simply because customers and clients have an increased selection of choices when compared to those available a decade ago and are thus becoming considerably more informed and particular than before. This translates into deservedly high expectations and, if a client or customer feels slightly let-down or unappreciated, he or she will merely head on over to a new allegiance. This decrease in loyalty results in obvious problems for businesses, specifically in the expected revenues from existing customers or clients. This loss of revenue in turn leads to businesses needing to boost their expenses on recruiting new customers or clients. In other words, a no win situation for the bottom line.

With the introduction of intense choice and competition, many organizations are finding it difficult, maybe even impossible to differentiate themselves from their competitors when it comes to range, quality and price. This calls for organizations to boost their client or customer service quality.

Employees and their satisfaction with the company they work for are the two greatest factors impacting customer service. It is thus essential to make certain employees are kept satisfied and happy in areas of their professional life and there is no better way to determine this than by Employee Surveys.

by: Elle Wood

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