Underwear Firmly In Control Of The Terminal Agents Effective Checks And Balances Manufacturers - To

As the saying goes, Diandaqike, customers shop big bully

. This remark is also suitable for Underwear Industry. In the underwear industry, Proxy Providers and vendors are often in an unequal relationship. For some smaller brands, the market power of discourse is often the agent of control in the hands of some large, but for a number of advantages of the brand, the manufacturers know more initiative.

Individual industry leading brands and dealer signed a contract, which there are many unequal treaties on, some agents joke that is indeed even more than the Treaty of Shimonoseki Treaty of Shimonoseki. Plainly, the market is almost the final say manufacturers, agents are not only to pay operating margin, to complete the company developed Sell Task; have to strictly abide by the manufacturers of the various rules and regulations. Once a problem in operating time, manufacturers can always find an excuse from a contract to "legitimate" to the agents kicked.

Fact no shortage of good Chinese underwear agents, sales agents in more than 20 million also abound. However, they hand the lack of good agents to choose the brand, because the brands on the domestic well as a few of the meat and potatoes are in demand, so agents for manufacturers of certain "high profile" sometimes helpless.

New market environment, the agent for a number of strong brands, how can the game with the makers of effective checks and balances in the company, both companies maintain an effective and smooth Cooperation , And also avoid very passive in the cooperation to be manufacturers led by the nose into the situation?

One multi-brand management Multi-brand management should be risk-averse agents the most effective method. For underwear agents, the operation is easy for a single brand manufacturers out seriously affect the effectiveness of the reasons, in the season, underwear brand out almost the most common phenomenon, but for those agents who operate a single brand, the blow out will be enormous, a lot of terminal operators, "faithless" choose another brand. Therefore, the first multi-brand management can fully mobilize the resources of various brands of products, to minimize the risks out of stock. In addition, the multi-brand portfolio management can also sell products of various brands, product scientifically With To meet the different needs of different customers, strengthening the competitiveness of terminal sales. Multi-brand management can share all kinds of sales agents, Advertisement And fixed resources, reduce total cost. Also, many brands and manufacturers in her power is an important bargaining chip to support the conditions, because all companies want agents to push their own brands strong Lord, so agents can take advantage of this bargain with the vendors to strive for to more concessions. Moreover, if a certain brand of co-operation with the termination of the hands of at least still have the other brand to operate without affecting the overall situation.

2, firmly in control of the terminal

Terminal agents and manufacturers is undoubtedly the most powerful weapon to conditions. Therefore, control of the terminal capacity of agents is very important. Some smart companies often use the company's business staff has gradually penetrated into the terminal to the agent, if the company someday break with the cooperation of agents, the company will soon find a new alternative supplier or to set up offices and take over the market and with the terminal has shifted in the past. Such agents often lead to nothing original, and air from Jie sigh.

Thus, the smart agents often deliberately to the terminal firmly in control in their hands, so that the operating terminal is to follow their own path and not follow the manufacturer's brand to go. Agents mainly depend on the terminal's control several aspects: First, by agents of personal charisma, power and influence and so on. Second, agents can be different incentives, incentives and other terminal operators to maintain loyalty. Three agents of the terminal operators to rely on an institutional Management . 4 to agents and manufacturers need to handle well the relationship between operational staff and operational staff overhead manufacturers the actual impact on the terminal.

Case: a large province in the five agents while agents underwear brand, he dedicated a retail registered trademark, all of our members have adopted franchising approach, charge a fixed initial fee, and require the use of OTC unified chain of his identity, and that all franchisees only getting goods from him, but the five brands of products available as options. As a result, he gradually have a strong and stable terminal sales force, almost all of our members are to follow his ideas and business direction. Not join the water splashing the face of such a terminal, manufacturers simply no way to intervene.

3, to retain a certain degree of reasonable inventory

Warehouse agent to maintain a certain amount of inventory stocks in particular, selling goods on the manufacturers, is always a threat, if the company violated rules of the game, random removal of agents, agents of the stock is likely to be an effective bomb , the market confused beyond recognition, so companies are reluctant to stock the hands of agents, then a legislator, not free to replace those who normally have great stocks of agents. Excessive fear of some agents the risk of stocks, warehouse goods are often small, this way, not only affect their sales, and the manufacturer to replace what they do not worry about the consequences.

Four years from contract manufacturers to find loopholes and use reasonable measures

Strong companies in the contract will be developed though a number of unreasonable provisions, but these terms are not absolutely without flaw, as long as proper use of tricks, many actually can make it unfair terms in disguise failure.

Case: Nanhai Yanbu A certain well-known brands in the contract the agent has a request: to operate its brand of agents on the other brands are not allowed to operate again, otherwise the company will cancel its agency. A best-selling brand because the product does, so the terms of Overlord, so many agents just dead set on the operation of the single brand for this part of the agents concerned, as all operating profits by A brand to produce, manufacturers enable them to east their must not west.

But always some agents have been reluctant to plug in the A brand of this tree, but they dare not flagrant breach of contract manufacturers. So they would like to label their own way to call brothers and sisters and other family members come out to his family name to get other brand agency, but in the end actually came by their own investment, operating control. They will display several other brands of business areas with A brand is not on one, and the other rent stalls or office management, and sales network is or can be shared. Obviously this way, A brand manufacturers nothing to say anymore.

Agents and vendors

by: gaga

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