Uniform Policies And Couriers

When you're choosing a courier service to open an account with

, you're going to be absolutely bombarded with different marketing ploys, each designed to convince you that every company is better than their competition. When you truly break down the services, costs, and functionality that every company can offer you, you may be surprised to see how similar most of them may be. In a situation where you need to chose an Atlanta courier service, but aren't sure what else to base your decision on, you might start looking at the little things about the company that you might have missed the first time you were considering them, such as whether or not their drivers wear uniforms.

Because there isn't some kind of universal courier dress code, every company is going to do their own thing as far as uniforms are concerned. Now, you might be wondering why this is of any interest to you at all, and the answer is it's not unless you have couriers in which all other things, cost, service etc. are equal. Then however, you might want to consider image. You're not going to be sending out your own representatives to take your products to your customers, instead, they will receive your product from the hands of a delivery driver. This is immediately going to leave them with the last impression of your company before they open their package as being the courier driver, even though they don't really work for you they are an ambassador of a type for your company. Therefore, you may want to consider what they are wearing and the image they are going to present to your customers when they make their deliveries.

In order to choose the best courier based on this type of criteria, you first need to establish the image of your own company. If you're trying to cultivate the image of a loose, hip, and creative firm of some description, then no uniforms and simply smartly dressed couriers that are free to express their own style might be just the image you want to put forward. On the other hand, if you're a brand driven company aiming at professionals, then you might want the couriers carrying your goods to be wearing a uniform so as to give the impression of a more traditional business doing business with a more traditional courier. This might seem like a tiny point of consideration, but image is certainly an important part of marketing.

by: Paul McDuffy

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