Unique Adventages Of Ppv Advertising

PPV (CPV) advertising offers some very special {advantages|Features and advantages that other methods of promotion just cant rival

. When you consider these benefits, its not difficult to see whyPay Per View is rapidly gaining popular among marketers across many niches. Lets look at three of the things you can do with PPV that make it special.

Direct URL Targeting. PPV marketing strategies allows you to do more than bid on keywords. That is one way you can use -- and its often a good one -- but it isnt your only choice. You can also bid on individual URLs . When a user visits one of those targeted URLs, the PPV company serves your ad.

The most effective Pay Per View advertising campaigns inevitably involve extensive URL targeting. Its a strategy with amazing potential and its fundamental unique to PPV advertising.

Easier Offer Rotation and Testing. Any successful marketer will tell you that the three keys to success are testing, testing and testing. Its important to optimize your campaigns from time to time in order to get the most out of your investment.

PPV makes testing easy. You can opt to have various offers or landing pages rotated automatically. This nice feature makes it really easy to track the results, determining which are performing well and which need to be abandoned.

The tracking features provided by the most Pay Per View companies are the most detailed Ive ever seen, so its not difficult to optimize your campaigns. Thats a strong reason to investigate PPV marketing.

Direct Linking to Affiliate Offers. A lot of affiliate marketers appreciate the advantage that they can link directly to offers via Pay Per View. Thats something you cant do with most popular Pay Per Click marketing companies.

The number one PPC option, Google Adwords, is a perfect example. You cant link directly to affiliate offers. In fact, it seems like Adwords is actually tilting against affiliate marketers. In any case, theyre going to force you to have a landing page. Furthermore, that landing page will need to meet their arbitrary quality standards.

With Pay Per View, you can direct webbsite traffic directly to the affiliate offer.

Those are just three of several reasons why people love PPV. Surely, there are wide more reasons to try out PPV advertising, but these three reasons are the most unique to PPV advertising!

by: Frank Mulligan

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