A corporate logo plays an essential role in promoting the brand identity of the company
. The trademark of an organization is utilized to introduce the company to the market. It is a face of the corporation. An entrepreneur uses logo to market the company among the customers as well as public. Unique logo is instrumental in distinguishing the company from its competitors. It allures customers towards the products and services of the corporation. Logo plays a major role in rendering an identity to an organization as well as its products. Creation of logos is a blend of technical expertise and artistic talent.