Up Selling And Cross Selling Processes To Enhance Your Business
Cross selling and up selling could be regarded as powerful trade secrets that may
contribute in building customer loyalty and even improving your sales. Up selling in a nutshell could be regarded as the process of offering a product to your customer in addition to something that they are currently purchasing. Cross selling on the other hand refers to the process of selling products that are related or can be integrated with the item that is being sold. For instance, when you book air tickets via a travel agent your operator may also end up asking you if you need a rental car. It is observed that customers usually appreciate valuable suggestions from the shop keepers but these must be of course useful. Such practices have contributed in improving the overall sales volume.
The cross selling and up selling practices could be very well integrated into your day to day practices. The customers appreciate this thoughtful gesture. For example, when you suggest a memory card after the purchase of a mobile phone, the customer may consider it. However, if you suggest a digital camera after the mobile phone purchase it may not work. The time of recommendation is extremely important. When the customer is looking for a specific product with special features your suggestions about another product will not work. But yes what you can do is to put forward your suggestions once theyve completed their shopping.
For online purchases once your customers have selected their product and put those into their shopping basket recommendations could be made. The Apple Store for instance suggests products to its users once they put them into their shopping basket. To improve your customer conversion rate make special offers to the customers. Highlight the bargain oriented schemes that could offer cheap and money saving bundles to the customers. These recommendations must be properly communicated to your customers however. Such bundle offers even boost online sales. You must bank upon the fact that you are helping them save money if they purchase this bundle, youll definitely receive customer satisfaction in response.