TVS Motors is reported to working on low-cost bikes so as to fulfill the demand of
those who look for style and affordable models.The company already have some affordable products namely TVS Max, TVS Star, TVS Star, TVS Scooty , etc.
As per the statements of HS Goindi, President-Marketing TVS Motors, it is known that the company is working on various models including the low and high end bikes. The company plans to launch both types of bikes as the Indian market is able enough to support the sales of low cost bikes as well as powerful bikes. The company's low cost mopeds and automatic scooters are already available in the market and are also experiencing good sales with these. As known India is a price conscious market, the company is trying to provide the users with all what they want. The company promises its customers to maintain the quality of the products having a low price tag.
All the companies of auto industry basically work towards increasing their sales providing the users with the best and enhanced models and the same is been focused by TVS so as to make its stand in the bike market. The company thus is working on cost reduction maintaining the standards and quality of the bike. The emphasis is paid by the company on the market share and volumes and with this also the growth rate increases.
The company officials accounts that TVS already have a double digit market share which is beyond 15% and the company is also working over to increase the same. The company with its growing domestic market is also trying to increase the share in international market.