Use Customer Retention Marketing To Keep And Grow Your Customers

Advertising is simply to attract new customers

, not exactly keep them. Even more helpful to know is that there is greater profit in spending for customer retention marketing than in standard marketing or advertising because repeat customers are the ones that give you ongoing business and your lifeblood.

Customers against Brand

Most businesses today tend to invest more in advertising their brand, leaving their consumer base neglected and taken for granted. This may be practical but what they dont realize is that it is actually five times more profitable to spend for customer retention marketing plans than in advertising or standard marketing. Besides that, companies organized according to brand instead of customers can derail their ability to get the same customer from knowing more than just one brand.

One proven effective customer retention marketing tool is a customer service department. Having a toll-free number with friendly customer care representatives attending to their calls lets your customers know that you care about what they think of your business and the products you offer. In turn, this helps your business gain a foothold in knowing what your customers want. Its a win-win deal where both parties are empowered.

Variety versus Loyalty

There was an old corner grocery in my hometown that has, by far, the best customer retention marketing strategy. The owner made it a point to meet the customers at the door and greet each of them by name. Those he did not recognize, he would make sure to introduce himself and get their names so he can greet them the next time. This helped foster deeper and more meaningful customer-business relationships and encouraged a steady stream of loyal client base.

This kind of customer retention marketing disappeared because of the advent of big supermarkets that offer more goods, more stocks, and more variety. Loyalty today arises from a relationship that is not the same as the previous example. In order to have a loyal customer, the practice today is to attract them with the price. All strategies to make a business grow must primarily focus on strengthening the connection between you and the customers.

Again, customer retention marketing is all about looking at your business from your customer's perspective, after all, it is them that keeps you in business.

by: Richard Keeves

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