Use Email Marketing to Convert Social Media into Revenue

Use Email Marketing to Convert Social Media into Revenue We have moved into 2010

and email marketers are being asked to produce more and better results with existing (and sometimes even fewer) resources.

There is a need to develop low-cost, high-impact marketing programs that can be run efficiently and leveraged over time to create an email marketing success. Enter the arena of social media marketing. While social media continues to be a hot marketing medium and, intuitively, email marketers see its value, most are unclear about how to get started and convert it into revenue. Additionally, many email marketers cant quite make a strong business case that justifies allocating scarce resources to social media. Spend some time create your email and social media marketing strategy and ask yourself how you want to use email marketing to convert social media into revenue. By combining traditional marketing with the social media marketing you can gain a competitive advantage and drive conversions and real ROI. You have to ask yourself some fundamental questions and understand some fundamentals like; Email marketing is at the core of any strong social media strategy and you will need to understand why this is the case. Social sharing can extend your email campaigns, generate more qualified leads and increase emails ROI, there are several steps to take in order to reach to this stage. Use of email marketing to convert social media into revenue is an important element to achieve success Email can be a powerful feedback mechanism for social media marketing programs but the key is how to turn that feedback into improved email and social media marketing results Social media and email marketing combined can build relevance and engagement, an important technique to driving greater conversions And there are much more to take into consideration when building a combined email marketing and social media campaign. We call Email Marketing and Social Media the dynamic marketing duo. In order for you to create a successful path using the dynamic marketing duo, you need to familiarize yourself with best practices and create your own how-tos that can make you achieve higher ROI from your combined email and social media marketing campaigns right away. The rapidly emerging arena of social media has created a new venue for marketing people in most industries. Adopting of this media and utilize the dynamic marketing duo will determine your marketing success and conversion of marketing cost into revenue faster than your competitors.

Use Email Marketing to Convert Social Media into Revenue

By: Stig Kristoffersen

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