Use Facebook's Pay Per Click Advertising To Target Niche Markets

To get traffic quickly to a website, many website owners resort to Pay per Click advertising (PPC)

. Sadly, this is not a great way to generate revenue because many visitors who click on the ads aren't really the target audience for that ad.

You can easily set the criteria for the audience you want to target. So if you were promoting an educational program for children ages 8 to 13, you could easily set this as your criteria. When ads are as well targeted as this, copywriting becomes a much easier process. Simply saying what you have to offer will be sufficient because the ad will only be placed on the news feed or in the ad column of those Facebook pages that meet the demographic criteria. What this means is that advertisers stand a much greater chance of generating targeted clicks to their sales pages. A Facebook ad headline is limited to just twenty-five characters. You can also upload a photo with your Facebook ad. What is more, a generous hundred thirty-five characters are allowed for the main body of the ad.

Before you start out publishing your ads on Facebook, it would be a good idea to put in some preparatory work. Since Facebook does not allow your ads to click through to affiliate sites, you should point people to your website, blog, or a page that you can set up on Facebook. The advantage of setting up a page on Facebook is that people will feel at home when they click the ad. When your Facebook page is set up, invite your contacts to be your friends on Facebook and fans of your page. The more fans you can connect to the better because if someone who is viewing your ad sees that one of your fans is also a friend of theirs, it will act as a testimonial for your products.

Another thing to do before you post your first Facebook advertisement is to check out Facebooks Advertising Guidelines and their Terms and Conditions. If you have been having problems with PPC, Facebooks demographic to lead targeted PPC ads could provide your advertising campaign with the extra something it needs to succeed.

by: Anton Pearce

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