Use Psychology Of Punctuation To Boost Your Open Rate

Punctuation can bring impact to the emails we write

. The rules are so easy to understand and apply. Lets take a look at the following examples.

The question mark is an interactive punctuation, it draws the reader into the email by prompting questions that the reader has never thought about. This encourages the reader to continue reading.

A single exclamation mark is stronger than two, as two signals false excitement. Keep in mind that less is more.

A colon encourages the reader to continue reader because a colon marks the incompleteness of what has been said so far. A colon is a good psychological forcer.

An asterisk is a dangerous punctuation because it seems to suggest what has been said so far may not be true. With the asterisk, your readers will search for evidence for exceptions in your email. This will break the flow of the reading and diminish the desired effects of that email. So use the asterisk with care; the colon would be a better option.

A comma has many uses. The most important one being breaking up elements into series, so that the reader is clear what you are talking about.

A dash has more impact than an ellipsis (3 dots)

Now that you have received tips on how to boost your internet marketing business, I have an interesting story to share.

A miser bought a piece of gold with all his hard earned money, which he buried in the ground beside an old well. He visits the site daily.

One of his friends noticed he visited the site often and decided to spy on his actions. He soon found out the location of the gold and stole it.

The miser, upon the next visit, wailed in sadness when he found the hole empty and his gold gone.

A neighbor, seeing him full of sadness and grief, and learning the reason why, said Go and put a stone in the hole and pretend the gold is still there. This will make you feel the same as before; when the gold was in the hole, you did not make use of it.

by: Elwin Yong

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