Use Social Media Marketing to Give Free Content

Use Social Media Marketing to Give Free Content

Offering free content through Social Media Marketing is good for your business

This may seem a little obvious, but giving out free content on your website can really open doors for you and your business. Who wouldn't want to get free stuff, right? Offering free content also reflects how generous you are and how willing you are in giving back to your customers. They are the ones who keep your business alive, after all.

Some businesses hold back from giving out free content because they still think with the old paradigm that whetting your customer's appetite is enough. But with a lot of competition around the corner, and with almost all information available on the internet right now (think Wikipedia, Ezinearticles.com, Google, etc.), giving your customers a taste of what you have to offer is what's going to keep them coming back for more. Besides, them having an idea of what your business is all about means that you're not hiding behind any gimmicks nor misleading them, therefore, establishing your credibility and authority in your niche. Internet celebrities like online money-making John Chow, wine guru Gary Vaynerchuk, and real estate training coach Tom Ferry wouldn't be as successful as they were if they hadn't provided free advice and content to their followers.

Here are the common ways on how you can offer free content:

1. A Featured Articles or FAQs section.

Create a dedicated articles section covering a wide range of topics related to your business, or provide solutions to frequently asked questions.

2. Online newsletters/ Email subscriptions.

Not everyone goes to a particular homepage everyday, but one thing's for sure: people check their email accounts at least once daily. Getting your consumers or visitors to sign up for email subscriptions is a way to update them about new products and promos.

3. Partnering up with related websites/Guest-blogging.

This is a great way to reach out to a new kind of audience. Share success tips on other websites and guest blog for similar-minded businesses to carve a niche and prove that you're a force to be reckoned with.

4. Article repositories.

Like guest-blogging, submitting articles to article databanks could help you grow your audience, and establish yourself and your business's online presence. This can also help you connect with other article marketers.

5. Online videos.

Not sure you knew, but popular brands have jumped the bandwagon and doing online videos too. Multi-million dollar sports brands like Nike and Billabong upload regular content to their YouTube channels featuring tips on playing a certain sport and stars using their products. Making a short, online video and posting it on YouTube is one of the fastest ways to get seen as long as you optimize it with the proper tags and metadata.

Offering free content can also help you attract advertisers to place ads on your website. So start sharing what you know and gain more customers by offering free content on your business website!

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