Use conversion rate optimisation to turn your traffic into leads and sales

Use conversion rate optimisation to turn your traffic into leads and sales

Why focus on increasing your website traffic if you're getting targeted visitors (i.e. they're coming to you using the right search terms) but your website isn't converting very well? Conversion rate optimisation is about getting the most out of the traffic your website already has. Rather than focus on bringing more people to your website, conversion rate optimisation focuses on getting the most out of your current visitors.

Without looking at your site, I can tell you that there are factors on some of your pages which will put off your visitors from making an enquiry or purchase. There are other factors which some visitors are noticing, which are driving them towards a conversion. So how do you know what's working and what's not working? You need to figure out not only which factors are working, but which combination of factors as some images may work well with a particular offer, but on their own, they may add nothing.

SEO companies offer this service using conversion rate optimisation tools, they will set up a test for you, collect the data and measure which version of the page is best at getting your visitors to make an enquiry, make a purchase, subscribe to your newsletter or whatever other goal you regard to be a conversion'.

Why use an SEO company? Why not do the work yourself? SEO companies have the benefit of experience and can advise you on exactly what to test, assuring you of even better results so we'd recommend using a dedicated SEO company at least to help you set up CRO and to steer you in the right direction. A specialist SEO expert can also help you to properly analyse your results and reach the right conclusions.

Once you've collected the data over a period of time, you can analyse this and use it to make tweaks to your website pages, serving up the optimum version of every single page on your site. The results are all over the web companies rave about how this concept has boosted their conversions to the stage where they can't cope with the level of orders.

Conversion rate optimisation works best if you already have a decent amount of traffic. You need this because without a decent amount of traffic, you can't serve up hundreds of combinations and get any meaningful results. But if you haven't already got traffic, you can still set up conversion rate optimisation on your website it just may take you slightly longer to achieve sufficient data to make decisions as to the optimum version.

Get in touch with a specialist SEO company today and start using the power of conversion rate optimisation to turn your site into the ultimate conversion tool.

POST COMMENT

Cheap Reseller Hosting - What Does it really Mean? Cookie Dough Sales to Raise Money Defining Short Sales And Why Exactly Bankers Use Arizona Short Sales Alcoa sales are underestimates, US stock index futures decline – CFD and Spread Betting News PCs Sales to Go Down Due to Popularity of Tablets Amazing Sales Persuasion Review Why Does Eye Makeup Make the Highest Cosmetic Sales? Affiliate Sales Mistakes To Avoid Simple Tricks To Double Your eBay eBook Sales Generating Traffic and Sales Top 3 sales funnel mistakes Pros and Cons of Firesales 60-Second Salesletters Review