Use of Facebook Marketing by Different Companies
Use of Facebook Marketing by Different Companies
Rise of internet has seen a number of innovations by various companies to reach out to their customers. The customers have become paramount in these times due to the cut throat competition. This competition drives the companies to make continuous efforts to reach out to their customers so as to remain alive in the competition. The phrase 'Perform or perish' has suddenly become far too relevant in these times.
A number of advertising companies have designed such advertisement campaigns for their customers which have worked wonders for them. These days innovation is driving advertisement campaigns and those who don't innovate get left behind. Facebook has provided a number of innovative applications which have been quite popular with the advertisers. There are applications like groups which can be used to connect with the customers.
Further, the users can be shown targeted advertisements which might depend on their friend circles, any other groups they might have joined, their age or their orientation. For example a user who has joined the group of a popular rock band might be presented an advertisement of rock show organizers. Facebook has organized itself very well. There are many restrictions on those users who try to spam profiles of other users to market themselves.
Many companies have organized their Facebook campaigns in such a way that the customers get attracted. Major organizations around the world like Dell have a presence on Facebook. Dell uses Facebook marketing to advertise its new products, make declarations about new policies and collects feedback from its customers. This feedback can be of any form like suggestions, trade enquiries, negative comments and criticism etc. There is a stress laid on making a prompt reply to such feedback. This is because customer feedback is important and negative image is much worse than no image.
Another popular company, Starbucks too, has a presence on Facebook, besides its presence on other platforms as well. The customers can provide their feedback and suggestions. In case of a suggestion is found reasonably well, it is incorporated into the company's day to day operations!
Some organizations create interesting interactive profiles on Facebook. For example the Facebook profile of Nokia has a lot of flash applications. Its profile displays a brand new Nokia mobile phone. The users can check out its features by clicking on the menus and navigate back and forth. There are three real Facebook users on its profiles with whom the visitor can chat in real time. They can discuss various features of the new phones, company policies, new announcements etc.
There are many campaigns which haven't worked too well for the organizations due to the improper use of Facebook marketing by the respective companies. Nestle Inc was one of the first few companies which had started this campaign. But things went from bad to worse when various users started posting comments about deforestation of rain forests by Nestle for getting palm oil. The response from Nestle wasn't too encouraging and it resulted in a lot of bad publicity.
Mike Cassella shares his experiences throu
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