User Engagement Design' is the ability in Design to engage and occupy users on your website. The users should be able to discover and grasp the website and its features as he browses along. Every time he stops by your website, he should find something significant and should want to come back and explore more.
As the Business owner of your website, you undoubtedly want to augment Unique Visits' to your website (and thanks to SEO, SEM and other marketing efforts, users do end up reaching your website). The key now is in retaining them and engaging them so that they go back delighted and return awaiting.
Some tips that can help in better User Experience Design of your Website:
1. List down User's Intent and Primary action' on any landing page. Also create a list of tasks aligned with his Primary action on that page. Present access points into these related tasks.
Eg. When user is browsing through Services' section of your website, pictures of the work that you have done and client feedback on those services may appeal to him. Provide access points to these.
2. Understand features / functionalities that your user would require for the Primary task' completion on any page and provide Action buttons for that task. (highlighted, if you can).
Eg. I have come across a few job portals that do not have Apply' button on the Job Search Results Page'. Website forces the user to read job details and then Apply!!
3. User may have abandoned your website while he was in middle of a task (eg Creating Profile). Remember the task where your users left your website. Prompt him on Emails that he has an incomplete task. Also, when he returns on your website, display the incomplete task first.
4. Keep innovating and providing something new for your Returning users and give them the cheese' to keep coming back. Remember to notify them on Email about the au courant features that you have introduced.
5. No points for this Provide a graphically amiable page for your target audience. (Does not mean a razzle-dazzle page!!)
6. Provide an experience to the user that delights him and he wants to delve deeper.
There are many usability consultants available. Techved Design is one of them. They have a team of professionals are from various streams of Design and Psychology. The team aspires to create innovative solutions for various product domains.