Ushered In 45-year-old Birthday, "west Village" How Much Gold Content Mark Huaxi Village

45-year-old birthday

45-year-old birthday. Meanwhile, the "West Village" trademark was the SAIC as "Chinese Famous Brand" Award Ceremony was held here. "West Village", the brand name at home and abroad, the more louder.

Brand strategy

Party secretary of Huaxi Village, the Group co-chairman and managing director Ng Yan said over the years, West has always focused brand strategy, striving for well-known trademarks. And always do the "three adhere to" improve "West Village" trademark gold content.

The first is the development of the economy persist. West Group, the earliest dating back to mid-20th century. During this period, the village from the first run hardware factory. April 1987, established West Agriculture, Jiangyin Industrial Company. May 1992, the company changed its name to "Jiangsu Huaxi Industrial Company." In 1993, Jiangsu Huaxi Group, incorporated. After 45 years of development and growth, the Group has become a big company with 8, 60 enterprises, more than 80 million fixed assets of state-level large-scale enterprise group. In 2006, the Group continued to maintain a good development situation, with concrete actions to achieve a sound and rapid development.

The second is to cultivate the trademark persist. In 1991, the Group for the first time, "West Village" as a trademark in the fine wool products, and then again subordinate unified enterprise products labeled "West Village" trademark. In 1997? 1998, 42 categories in the country registered a 45 "West Village" trademark. Today, the West Village has aimed at the international market. Starting from March 2005, in the U.S., Japan, Vietnam, Korea, Thailand, the Philippines, Spain, Italy and other countries, registered or pending registration "West Village" trademark. Now, after the joint efforts of Huaxi village, Huaxi village not only with celebrities, but there were factories, brand name. Group produced more than 1,000 categories, more than 10,000 kinds of products all use the "West Village" brand products are sold in 31 provinces, municipalities and autonomous regions, 45 countries and regions exporting, with over 160 dealers and more than 30 million professional users . "West Village" brand of the combined effect of increasingly prominent, the growing ability of brand extension.

The third is to promote the image persist. Over the years, the Group make full use of "West Village" the brand's intangible assets, and constantly enhance the brand's market share and brand image promotion effort. One year from special funds, for "West Village" trademark promotion. As of the end of 2006, total advertising spending 150 million yuan. Second, through more than 30 domestic offices and more than 160 dealers, will be the "West Village" ad coverage to more than 60 cities nationwide and in over 40 countries and regions into the ad. Third, the "West Village" into the corporate branding strategy, sub regional, sub-periods, sub-species, using different advertising methods, participation in various trade fairs, exhibitions, ordering, etc., with minimal advertising investment won the best publicity. Fourth, do honest business. Over the years, West has always adhered to the "treat people, to this letter, Mikami three true" and "West credibility", that is the law, compliance, observe the credibility, to tell the truth, be true price, the sale of genuine goods.

Strengthen brand protection

West created the brand's success, thanks to the support of industry and commerce departments at all levels. 45 years, "West Village" brand has been enjoying high reputation at home and abroad. Published in 2006, "China 500 Most Valuable Brands" list, the "West Village" to 2.725 billion yuan ranked 236, has shown strong vitality and wealth of creativity. January 2001, August 2004, "West Village" trade mark twice in Jiangsu Province Industry and Commerce Administration as "Jiangsu Famous Brand." "West Village" three word Huaxi people over 40 years of sweat and wisdom invaluable.

45 years, West has always been important corporate culture, strong brands, brand image protection. 1997 to 1998 that is registered in the country of 42 categories 45 "West Village" trademark, in March 2005 starting again in Korea, Vietnam, and four Asian countries and the European Union more than 10 countries are successfully registered the textile and apparel categories and steel category "West Village" trademark. Other hand, he innovative technologies, ideas and good quality, reputation continued to improve in all areas of brand market share and visibility. For example: "West Tropical" has a six on the first in the country, "West wool" has a pattern of Chinese textile fabrics and design competition gold medal and other awards; West production of flat steel, broadband, color coated plate and worsted fabrics and clothing over 1000 varieties endless flow of the United States, Italy, Japan, Paraguay more than 40 countries and regions. We can say that after decades of innovation and development, "West Village" has become a well-known foreign brands, and its true value to promote the sustainable development of West China enterprises.

To constant innovation to improve West West brand value of brand building is another bright spot. TCO such as Chinese steel bomb technology innovation in steel-making on the use of the technology than the traditional method of furnace steel to save every three minutes, but three minutes is equal to a daily total of more 300 tons of steel, may yield more than 100,000 tons of steel a year. This technology is still first in the country. Also wide flat West renowned innovative products overseas. West wide flat steel production line specialized in the production width of 150? 600 mm, a thickness of 6? 30 mm wide and flat, the size range of steel products in the domestic and the world's first. West of the wide flats sold well in America, Britain, Germany, Canada, Australia and other countries and regions. Meanwhile, Hua Xi Falan flange is Asia's largest production base, its products in the world advanced level. Among them, the stainless steel flange has captured China's export share in the Japanese market for 50% relevant.

by: gaga

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