Using Affordable Seo To Market Your Online Business

Regardless of your income levels or experience with internet marketing

, SEO or Search Engine Optimization, is a great way of getting sustainable targeted traffic to your website. It can provide an important source of potential customers for e-commerce businesses, or can merely provide your personal blog a little extra exposure to the public.

SEO, however, has long been viewed as something that requires considerable investment. In some cases, investment is needed when marketing your website towards a popular search term, however many aspiring website developers and owners can easily increase the exposure and popularity of their website through a number of affordable SEO techniques.

The simplest and most important aspect is to ensure your website is set up in a way that allows search engine bots to crawl throughout the website and gain a good idea of what your subject area is. Enhancements such as creating a sitemap will instantly help bots to link and crawl through all the pages in your websites quickly, meaning they are much more likely to return in the near future. Other ways include ensuring you include meta tags in your website code.

This allows bots to instantly highlight the key subject areas of your website. Consideration must however be taken over the exact wording of such meta tags, as well as the number used. The best way would be to use 5-15 meta tags that directly relate to the subject of your website, rather than what you would like the bots to pick up. Then ensure these key words are used throughout the content of your website in moderation.

Once you have your website bot friendly, you will need to start getting users and bots to the website. A very effective way of achieving this is through links from other established websites relating to your subject or target audience, i.e. a link on the home page of a teen forum would be effective for a pop music website.

The obvious way to get links on such websites would be to purchase a monthly or yearly link placement from the website owner. This can be an effective method, however can also cost a great deal of money if you wish to get your link on a popular website in a prime position. An alternative to this would be to participate in link exchanges, although you are only likely to gain link exchanges with websites of a similar popularity to yours, which may not add a great deal of value.

Other methods include creating content to post on other individuals websites in exchange for a link to your website, posting a link to your website on online directories, becoming an active member of a related forum and keeping your link in your footer or merely waiting for fans of your website to link to it.

All the above methods of creating affordable SEO can and will work, given time and thought. These are basic methods which you will find all popular websites will have done at some point, without spending large sums of money to gain big wins.

by: Jason Bacot

POST COMMENT

SEO Sydney: Provides Great Search Engine Results Tata Indigo Manza is the Best car of the Year Ybglob Seosolutions India Search Engine Optimization Company. Economic Woes Can Lead to Motorcycle Accidents Vacations In Destin, Florida Guide to finding movie auditions General Causes Of Motorcycle Accidents Looking For An Ideal Vacation Rental All You Need To Know About Search Engine Optimization Web Page Search Engine Optimization - The Right "on Page" Move To Make Money An Overview Of Car Sub-Woofers What Is Search Engine Marketing? Wooden Garage Doors - The Ideal Way To Maintain Them