Using Banner Stands To Promote Temporary Sales Events

When you have a temporary sales promotion, getting the word out is absolutely vital

. For years, stores have used media sources such as the television and radio to communicate limited time offers. As those sources have offered increasingly diminished returns, the internet has become a strong venue for letting loyal customers and new business alike know about your latest offers. Throughout the changing face of sale advertisement, one constant remains: visual advertising, such as banner stands and trade show exhibits.

How Do They Work?

The reason that a small trade show booth is among the best ways to advertise sale pricing or new items is due to its location. When you get a unit to promote your new venture, you place it directly outside your storefront. When you advertise on the internet, TV, or radio, you're asking people to remember your store and visit it later. When you use a unit on the sidewalk outside, all they need do is make a slight turn and they're at your doorstep. A powerfully worded, strongly designed display will almost always have a better return than any other form of advertisement, particularly amongst new clients.

Advantages Of Banner Stands

In addition to being quite effective, banner stands are less expensive to produce than a commercial or print ad. Depending on where you choose to advertise on the web, online promotions may be less expensive, but also much less reliable in their result. One way to make a trade show booth even more economically viable is to purchase one that allows different signs to be switched out. If you can create new signs without having to purchase a totally new unit, you'll find yourself ahead of the game when it comes time to push your next big sale or new item.

Getting The Most Bang For Your Buck With Small Trade Show Exhibits

Designing a display to promote a clearance or push new inventory should direct focus onto those two key elements: the product and the price. If you're more focused on the inventory, you might want to leave off the price in favor of pushing the inventory. As a side note, if you have a lot of inventory changes, such as a restaurant that changes menu options daily, you might want to choose a particular trade show booth that has a whiteboard or even a chalkboard for easy updating. While having your daily specials displayed with photos every day would be ideal, it's often not feasible to get photographs in time, let alone make the actual add-on for the unit.

If your specials or sales don't change daily, you'll want to consider a unit with a backboard onto which pre-printed displays can be placed. This type of unit is usually either a placard, or a very sturdy banner-type base, where the actual display element can be changed. Whatever you choose, make sure that it is designed to withstand tough weather and the occasional hard knock from a distracted pedestrian. Your sign is meant to be used on the street, and even if that street is merely a thoroughfare in the mall, it can still be a rough place for trade show exhibits. With the right design and a great focus, your store can see a lot of success for a small investment in small-scale trade show exhibits.

by: Chris Harmen

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