Using Camtasia To Boost Your Affiliate Marketing Website Sales
When you are an affiliate marketer you know you are up against stiff competition to drive traffic to your affiliate marketing website.
. But what happens once they are there? You need to maximize the conversion rate, that's the percentage of new visitors who take the action you want.
That's where affiliates can use Camtasia.
If you haven't met Camtasia yet then all you need to know is that it is a software program which captures your computer's screen views and your spoken commentary to create attention grabbing videos. It gives your potential customers something they can see in action rather than only reading your text.
If a picture is worth a thousand words then how much more effective can a movie be?
Full motion and streaming screen-captured videos are the top notch way to wow your website visitors and get them to convert to become your customers. There's nothing so good as feeling and seeing your hard work getting paid for by your customers jumping up excitedly to buy your featured product straight away.
Do not worry about the technical side; Camtasia helps you produce great movies using your computer screen very easily. You do not need a long training course; all you need is simple computer skills, a clear idea of what you want to produce and your imagination.
The best way to start is to imagine you had a friend seated next to you and you wanted to show them around your affiliate product on your computer screen. Go through the motions a few times and then stop and write your script, screen viewing and action sequences.
For the spoken script you can write it all out if you prefer, or you can take your cue from the screen sequence if you are comfortable with that. Avoid silences in your script and speak naturally and persuasively.
If you are using several different screens such as web pages or different software, prepare each in a separate window before recording so you can flip easily between them. That way you remove awkward delays as new pages load up. It looks so much more professional.
You should place a graphic at the start and end of your video that tells your visitor what to do - "Click the red button below" for example. This makes sure that your 'action message' is showing when the video is not playing.
Can't draw graphics? No problem! Describe what you want (keep it simple!) and go to Fiverr.com and get your graphic drawn for just five bucks.
In your script avoid getting into minute detail about what the product is.Sing about the ADVANTAGES and BENEFITS they will get from using the product together with the results and subsequent pleasure they will experience from using their very smart purchase.
What's the advantage to you when you follow this suggestion? To boost your affiliate marketing website sales of course!