Effective Method For Information Marketing Product Creation

An important part of information marketing is product creation yet it can be seen

as a huge challenge for many, to the point that is appears just too complicated to undertake and the seemingly easier route of using an affiliate product is chosen. Yes, affiliate products do fill a gap in your product offerings, but they cannot be the mainstay to build your business around.

There are simple methods to utilize content and references that are on your hard drive doing nothing and recreate it in a different format and offer it as a free gift or make it available for sale. As with most information marketers it is highly likely that your computer's hard drive is home to content and references that you have not done anything with. The resources will most likely also contain some form of resell right where you have the right to use and even alter the content to create a new and unique product that you can even re title and put your name on it as author.

Find a few eBooks that are focused on the same subject and check through that the content would be of of a quality that can be offered for sale and be in demand if packaged together attractively. The relevant content should be extracted and recreated with some additional material into perhaps a twelve part course. The opportunities this offers include offering the entire product for sale of part of it as a free inducement to entice prospects onto an email list. They could then be sent regular emails which would discuss further what was in part one and how the information could be acted upon.

You can make available for free part one of the course in return for the prospect signing up to your email list. Then in the following emails that are sent to the prospects on your email list you can start building a relationship with them and talk about the challenges and problems faced by the niche and how the content of the course provides the very information that is required to overcome such. As they will have already received and read the first part, they will know the quality and extent of information on offer in the full course. All you need to do is show them that they really need the information available in the course if they want to progress their interest in the subject.

An important factor to consider is what type of back end product would be suitable and attractive for the customer who has purchased and worked through the course. Some will be happy with what they have received whilst others will want more information in order to continue to progress. I hope that your creative mind can appreciate the possibilities that are within the resources and eBooks that you already have and are awaiting to be transformed into new and unique products to satisfy a hungry market. You should consider how to add additional products from the same material such as creating an audio version or introduce video. The only restriction you have is the limit of your imagination and creativity.

So if you are looking for an easy method for information marketing product creation why don't you take a look at what you have on your hard drive that could be turned into such as a twelve part course? Some of the references that you have not used can be easily transformed into a valuable and in demand unique resource that can earn your internet business sales and profits. What is not to like about that?

by: Michael Tasker

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