Using Crm Software To Enhance Your Marketing Efforts

Marketing can be a very expensive item for any company

. However, without marketing, your company is sitting dead in the water and will go nowhere. Marketing today can be done online and offline. Online marketing efforts include: websites, email campaigns, banner ads and more. Offline marketing efforts include: fliers, brochures, billboards, business cards and more.

No matter which way you choose to go, measuring the outcome of your marketing campaigns will determine what you need to keep doing and what you need to immediately stop doing. Many companies will do what we call a "test run" when it comes to marketing. In other words they will briefly test a marketing effort just to see quickly what will work without spending a lot of money on the marketing effort. Who wants to waste money on a marketing campaign that just isn't working right?

So why do marketing at all? Well think about it. If you have a product or service, you as well as your staff and even family and friends may find the product or service amazing, however when you market it to the public, you may be surprised when the majority of potential customers don't like it at all. This is why "test marketing campaigns" are so crucial. These test campaigns allow you to spend a minimal amount of money while allowing you to see just how effective or ineffective your marketing campaign is as well as the positive or negative response from your potential customers.

The power of using CRM software in these test marketing campaigns is that you can take your current customer base and target specific customers based on their buying history. This will allow you to spend less in the marketing efforts yet still gain a bigger picture on how a product or service is being received. In addition, you can take leads and test marketing a campaign with them as well.

No campaign is useless because generally you are going to make some sales from the campaign. There are always some sales that stem from a marketing campaign. In most cases you can at least break even with your marketing campaign. Granted this may occur over a few months but at least you recoup your cost as well as determine the outcome of your marketing efforts.

CRM software is a powerful tool when it comes to customer relationship management but as you can see it can also allow you to target and track your marketing efforts.

by: Pete Kilby

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