Using Effective Marketing Through Trade Shows

Using Effective Marketing Through Trade Shows

Effective marketing through trade shows impact your business in many ways. You may findt new customers, see what the competition is up to, and have a chance to learn about new technology in your particular area of interest. Attending a trade show will recharge your enthusiasm as well as promote your business.The approach you take will depend on your business, naturally. If you manufacture a product, you will want a technical and attention grabbing display that tells why your product is the one to choose. Photos of your factory in operation, with important personnel and intriguing pictures of the actual process can instill confidence in potential buyers and, give you reference points when talking to visitors and engage passers by who may move on before you are free to approach them.Having samples of the product is very important. If you manufacture various grades of siding for homes, for instance, you can have sections for people to see and touch, with color cards to show them the possibilities. The same concept holds true for any sort of product. Something to look at and judge and something to take away will attract visitors to your booth and help them to remember the interaction.Before the show, you will want to make sure all who will man the booth are fully conversant with the product, so they can knowledgeably handle all questions. There are many ways to get customized advertising materials to give out, from pens or memo pads with your contact information to brochures and testimonials that potential customers can read at their leisure.Many small businesses that offer a service or a single product have competitions at shows that offer a free estimate, consultation, or service. Having those who enter fill out their name and number, or enter by leaving their business card, is a way to build your mailing or email list for future promotions.Those who sell through distributors or retail outlets often have show specific sales to highlight the dates of the show, and also sometimes offer special discounts to those who actually attend the show. Retailers often look forward to visiting the booth of their suppliers, where they may meet the same faces from year to year and get greeted by name. Of course, learning about new products and getting free samples will draw them in as well.Effective marketing through trade shows is fun as well as useful. As a business owner, you will need to keep on the cutting edge of new technology and will find many learning opportunities at a show. You will also be able to greet friends, greet old customers and attract new ones, attend lectures int he evenings, and generally get charged up for the future.

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