Using Eye-catching Trade Show Exhibits Add-ons To Attract More Traffic

There are many ways to drive traffic to your booth

, some of them more unconventional than others. Although technology has become more advanced over the years, some techniques for creating leads continue to be dependable in almost all situations.

Adding A Money Machine To Your Trade Show Exhibits

A money machine is a fun device which creates a memorable experience for your visitors. They step into the device, the machine activates, and it creates a storm of money or gift certificates around them. They may pick as many out of the air as they can until the predetermined time limit arrives. You can set the amount of cash, the number of gift certificates, and the time limit, making this a very customizable option.

It is also surprisingly small, given its big impact. The exact size tends to vary, but it can be incorporated into most trade show exhibits. The key to its impact is the noise it makes and the sight of money blowing around inside a glass unit. Passersby are drawn to the sight and want to know what company is behind it.

Engage Your Visitors With A Wheel Of Prizes

Colorful prize wheels are another option that has seen continued success. These wheels are generally custom made and designed to match your exhibit for a trade show. You have complete control over the prizes that this wheel can offer. If you so choose, the awards available could be gift certificates to your company. It can also offer giveaways like pens or tote bags. There is no limit on what it can provide, allowing you complete creative freedom.

A large wheel is generally a reliable way to attract customers to your trade show exhibits. People want to spin it and win the prize, particularly if they can see others win. It's also an opportunity to offer special deals, like a percentage discount on services.

Prize Drawings On Your Exhibit For A Trade Show

A prize drawing is a quieter version of the money machine, yet with an equally strong potential to impact traffic. This type of drawing is usually advertised in advance to ensure that visitors to the convention know about it so they may find their way to your booth and enter. Most drawings have the advantage of requiring entrants to give a name and email so they may be contacted should they win. However, many entrants will also permit their contact information to be used for keeping in touch about your products. In short, many companies have seen their prize drawing box become a valuable list of prospects gathered from an exhibit for a trade show.

Customized Popcorn Machines

Food is a surefire way to make your booth memorable, and there are few types of food as easy to dispense as popcorn. Many companies have mastered techniques to let you put your brand image on the popcorn cart, making it easier for visitors to identify who is giving them the popcorn. Of all the options for attracting traffic, food is usually the best. Although any of these ideas will help you get more visitors, offering food will draw in hungry convention-goers and let them rest, generally giving them a very favorable impression of your trade show exhibits.

by: Chris Harmen

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