Using Facebook For Lead Generation

As a call center executive, you must be aware that Facebook is where your customers spend most of their time

. You know that customers share their information with other people, tagged friends and they also influence each other in their choices. It derives from their activity on this very popular social networking site that customers do take their social networking seriously. It should conclude naturally that any business network that wants to expand its base among customers must tap Facebook. It happens to be the most popular website that customers visit. No doubt, therefore, that marketing brains in BPO units across the globe rely on this site. There are some definite metrics of marketing on Facebook. In this article, we will take a closer look.

The most vital point that call center companies need to heed is that Facebook is not a marketing platform. Whatever you do here needs to be masked in a way so that the customers do not feel that your client is hard selling. In case they find out that your aim is to sell and promote only, they will promptly have you reported or blocked. Repeated complaints will black list you among the website administrators and there are high chances that you will find yourself expelled from Facebook. Random friend requests and spamming with web links of the clients products/services page can get you into trouble as well. You will have to keep things low key and rely more on interaction with the users.

Call center services on Facebook can make use of several tools to get their message across. You can create a corporate profile for the brand that you want to promote. Get your customers to join up with you on this page. Encourage them to bring their friends and other acquaintances to join the page as well. The more people you have on board, the more your message gets popular. There is a herd mentality among consumers. They like to be associated with brands that others are associated with. If you have a swelling number of fans on your page, more people will be curious to join and check why you have so many people on your page!

There are some mistakes that call center companies do on social media. The one that hits them the hardest is the lack of interaction. Several brand managers let the profile hang on its own and do not respond to the posts and threads initiated by friends and fans. As a result of their indifferences, users soon lose interest and the fizz runs out. The BPO agents in charge of maintaining Facebook profiles must ensure that the brand representative speaks on these pages regularly. In a similar manner, when you find a customer needs help, step in immediately and resolve the issue. Let others know that you have resolved the issue so that they are encouraged to share their problems as well. Once you start talking with your friends and fans, you will build up a healthy customer relationship with your customers.

by: Ivana Lewis

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