Using Facebook to Market AdvoCare Weight Loss Products

AdvoCare weight loss products are the front line of your AdvoCare business

. Many customers become acquainted with both the product line and the business opportunity through this one product segement. Proper positioning of this product segment in the marketplace is critical to your long term success as an AdvoCare distributor. One of the greatest tools at your disposal is the online social community of Facebook. When used correctly Facebook can become a powerful marketing engine for your business. By following a few simple steps, you can harness the potential of this great online resource.

Facebook is a social networking site that boasts a membership of over 500 million users. It is estimated that nearly one half of those users access their accounts at least once per day. As you can see this is a high visibility point for anyone looking to build their AdvoCare business either online or offline.

The first step of this process is getting your personal profile in order. At the very minimum, be sure to include a link to your distributor website and identify your profession as a business owner in the weight loss field. It is important that your profile reflect your marketplace value, since those you will be inviting to connect with you will typically take a look at your profile when determining whether or not to approve that connection.

The next step is to begin making connections with others who are in your prospective market. A great way to accomplish this task is to search for Facebook groups that are focused on such topics as weight loss, dieting, diet and exercise and nutrition. Join these groups and begin interacting in the group discussions. Resist the urge to make pitches and post links to your AdvoCare weight loss products. It is better for you to provide insights into such things as the importance of nutrition, supplements, portion control, exercise, etc... in weight loss. Direct group members to articles and other resources on the topic of weight loss, health and fitness.

Begin inviting the members of these groups to connect with you as a friend. Start by sending Send an introductory message that says: "Hi (person's name), you and I are members of the (group name) Facebook group. I would like to connect with you to share information and encouragement in the area of weight loss." This approach allows you to connect on a common point of interest and begin developing a relationship, which is of course the foundation of a network marketing business such as AdvoCare.

Now you want to set up your own group. This group might be a group that shares weight loss tips and success stories. Send each of your Facebook friends a group invitation. Ask your group members to share their own weight loss stories,, photographs and other valuable content. Creating an ongoing dialogue is the key to making your group successful. It is at this point that you can really begin to add value to your marketing efforts. Create small video pieces that are no more than 3-4 minutes in length to highlight a highlight a topic of interest. For example you might do a video that discusses the importance of monitoring a person's carbohydrate intake. You will also want to introduce the full line of AdvoCare weight loss products by adding your own story and the story of other AdvoCare customers and distributors.

The final step is the creation of a fan page. The focus of your fan page will be you and your AdvoCare business. Invite your friends and group members to "like" your fan page. When someone "likes" your fan page, the content you post to the wall of the fan page will also displays on their wall. Use your fan page to highlight a specific product each week and testimonials about that product. Your fan page is also a great place to invite people to take a closer look at the AdvoCare business opportunity.

If you are not doing so already, you need to be marketing AdvoCare weight loss products on Facebook.

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Using Facebook to Market AdvoCare Weight Loss Products

By: Craig Jones

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