Using Hosted Crm For Successful Marketing Campaigns

The flagship solution Microsoft Dynamics CRM 2011 from the house of the software

giant is the upgraded version of the one of fastest evolving mid-market CRM solutions. There are several companies that provide customers with the option of using a hosted CRM instead of using an on-premise solution. The CRM Partners provide organisations the flexibility and convenience of using a hosted model of the product.

The term hosted MS CRM is also referred to as SaaS or software as a service and is easily available online. This implies that there is no need to install or even download MS Dynamics CRM and thus no requirement for any hardware. There is no need to install a separate server as it is installed and run from another system elsewhere. The CRM Partner will ensure that the system is installed through the Internet in a span of a few minutes.

There are several factors that contribute to the choice of a hosted version of MS Dynamics CRM and is dependent on the requirements of your business, its specifications and also owes a lot to the personal preference of the user. It is quite popular with organisations which have minimal IT infrastructure and limited resources. But that does not mean that larger organisations give it a miss. These involve minimum expenses and the system is easy to maintain.

The hosted solution can not only be used to streamline the business processes, but also for the purpose of marketing. It does not matter whether the product campaign is restricted to an occasional direct mail shot or comprises increasingly complex marketing strategies and a combination of marketing techniques. The use of the CRM implies that you can boost the efficacy and efficiency of the campaign manifold. The marketing campaign can be tracked all along to gauge its progression and its impact.

Irrespective of the size of the marketing firm or its budget or the complex nature of the marketing campaigns, the CRM provides you with professional tools to simplify your tasks and thus leads to a superior product or service quality. These also help to keep your data in reliable hands and you can thus easily identify the various segments and the prospects of your product. You can end up managing your marketing campaigns in a much better way. You can also keep a track of the leads that you gain, the responses that are generated as a result of the campaign and also offer you a complete analysis of the marketing performance.

These tools certainly equip you better to manage your team in a better way; ensure better planning and forecasting, management of accounts and sales analysis. The staff can work efficiently and concentrate more on the actual sales part. Since users are already familiar with a variety of Microsoft products, staff that is reluctant to use it may be willing to dispel their rigid opinion about the use of the solution. The services thus provided ensure consistent delivery of services and provide enhanced services and products.

by: Steven Hayes

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