Using Lead Generation Websites And Personal Follow-up Techniques
Autoresponders can automate your follow-up techniques
. However, it is not always feasible to use automation in every business. This is where having a team of people on phones can be extremely beneficial to your business.
When a person joins your list and takes whatever initial offering you give, they may need more than an email thanking them for their purchase or a welcome to the list message. In some cases, the follow up needs to be done by a live person one on one, over the phone. Let's face it; have you EVER seen an FAQ section that answered every question you had? No. It doesn't exist.
With a live call, this is suddenly taken care of. Customers can ask anything they want to and get an answer. And with this "instant gratification" world we live in, the live call fits right in. Go ahead and do some, and get to know your customers.
The thing is, we've begun to ignore the phone as a communications technique, what with the easy availability and convenience of email. However, it can be very powerful indeed. Imagine being a new subscriber and getting a call from the person you've just subscribed with. Wouldn't you be impressed? Oftentimes, too, subscribers like the immediacy of phone calls versus the "wait-and-see" climate an email communications technique can set up.
If you can't necessarily do live phone calls, why not try the option of live chat instead? It combines the immediacy of the phone call with the convenience of email, and it's a little bit more streamlined than a phone call, too, so that it's more efficient. Even so, it's still beneficial to you as a business owner because you're providing immediacy to your customers -- and they benefit, too.
By offering the live customer service in these ways, you are saying to your customers "I care and I want you to be 100% satisfied, so talk to us". That is an absolute sizzling technique in the online business world, folks. It also shows that you are confident enough in your product that you are willing to speak to them about it any time. See the power here? You should.
After a customer joins your list, signs up for your newsletter, etc., call or give them a live chat invite within just a few minutes. It doesn't have to be much; you can simply say, "Welcome to the company, and let us know how we can be of service to you." Customers will be amazed at this type of real, honest, personal service, so much so that they'll revisit your site within a few hours -- or better yet, tell other people about your site, too, so that those people, too, will become prospects and then, ideally, customers.
You get that from just one little short phone call or live chat of a few minutes' length.
One great thing about these phone calls is that you can get information from customers that you may not get otherwise. You can ask them during the course of the conversation, for example, about hobbies or other interests. You may find out that they would be interested in other products you have, or that hobbies they pursue our something you can help them with.
When you talk to customers, you never know what's going to happen. Using these phone calls or live chats as follow-up can give you valuable information you would never get otherwise -- and it's just good customer service, too.
by: Miguel Pancardo
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