Using Online Tactics To Promote Your Music

Music promotion is no longer as simple as it used to be

. At the same time, it can be far more profitable. If you know what you are doing, you can get music distribution from some of the most popular services such as iTunes and Amazon MP3, enabling you to reach a global market and increase your earning potential. While playing live shows, throwing in the occasional cover track, and mastering your songs to perfection, are still necessary, they are no longer the beginning and end of getting the word out. Online tactics are essential for making the most out of your online audience.

Start a website. This may seem like a no brainer, but nevertheless, you should not treat it as an afterthought. Incorporate a blog into your presence on the World Wide Web and keep it stocked with frequent updates. An article on how to write a song or a video post of you and your band in the recording studio go a long way in establishing the type of connection that you want with your audience. Do your best not to avoid this crucial step.

Embrace the power of freebies. Many bands have seen success giving away music on their websites. While this may seem counterproductive to what you actually hope to accomplish in your music career, it is in reality a wise marketing move. The bands who have tried it report that their fans usually take care of them any way, whether it be in attending live shows or offering donations. Some even use the "name your price" option, where users may download for free or pay what they think is fair for the music. Fans appreciate nothing more than when you entrust them with the power to decide.

Think outside the PC. A website is vital to your growth and success, but in order to be successful, you have to start thinking outside of your personal computer. Some technology experts anticipate the PC to go away in the next decade or so, speculating that handheld devices will take over. You want to be ready for these devices as they grow in popularity. Get listed in the iTunes store. Start your own Smartphone application. Embrace any sales venue that allows users to download your music to an iPod or MP3 player.

Don't forget social media. Profiles on MySpace, Facebook, Twitter and Bebo are a great start for your social networking efforts. However, it is not enough to create one. You must keep it active to grow your friends list and keep interest in your work thriving.

Don't let online promotion tactics scare you off. It's as simple as getting the word out. And if you believe in your music, then there should be nothing else you would rather do.

by: Gen Wright

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