Using Pay Per Click With Affiliate Marketing
Using Pay Per ClickPPCto generate targeted traffic to a website
, product or offer can be very
cost-effective for those who know how to manage an advertising campaign. It is certainly fast
traffic, as visitors can arrive at a targeted site within minutes of launching an ad. Many
fortunes have been made with this type of traffic generation. On the other hand, no one knows
for sure how many people have lost a great deal of money from ad campaigns gone wrong.
To take a brief look at how it all works, start with PCC search engines. Listings are created by
the search engines and rated based on an amount the advertiser is willing to pay for each time
a visitor clicks on the adwhich is why it came to be known as
Pay-Per-Click.
When advertisers state how much they are
willing to pay, it is called a bid. They are actually bidding against each other for the highest
rank in the search engines for a certain keyword or phrase. Keywords are the words searchers
use to find a product or service.
The person who bids the most money for clicks on specific keywords will then have their site or
offer ranked number one in the search engines. That means their website or blog will move to
the first page and will be seen by visitors searching for that particular keyword. Since most
people will never go on to page two or three when searching, the businesses listed on the first
page of the search engines will have the most traffic totheir websites and offers.
Affiliate Marketing is very versatile because of the many
ways it can be utilized. In addition to setting up a website and offering products, you can set
up a review site and offer honest reviews of various products and services. When you send
visitors through PPC by a link to the merchants website and a sale is made, you will be paid a
commission.
Other ways are by just using space on your website or blog to place links or small block ads
that visitors can click on to learn more about a product. These methods generate passive
income, meaning you do not have to do any more work in order to realize a bit of supplemental
income generated by visitors clicking on an someone elses PPC ad.
Merchants will usually have affiliate tools that are ready to use and that you can easily place
on your website. These include banners, text links, search boxes and sometimes 404-error
pages. With just a few lines of code these tools can be embedded into your website or on your
blog. You can have programs such as Adsense on your site which is another form of affiliate
marketing using PPC. Every time a visitor clicks on an ad on your site you will be paid a small
commission from the advertisers payment. Adsense accounts are free to set up with Google.
It is wise to study everything possible about affiliate marketing and to learn all the different
ways of making money with the various options. By incorporating PPC into your advertising
campaigns, you can have a fast start to generating real profits. It is important, however, to set
a budget and strictly adhere to it so there are no surprise bills from the search engines.
ABOUT THE AUTHOR
John Richards has many years of experience creating and developing
books, ebooks, manuals, and videos, on a variety of subjects, including
online wealth, pet care, Internet marketing, direct mail, health and
wellness, and CD/DVD distribution service. John's website provides ideas
and practical advice for people who want to enjoy the rewards of earning
an income from home using simple websites.
Visit John's site to discover free information that you can use at:
www.johnpaulrichards.co.uk Also visit John Richard's blog:
http://jsdirect.co.uk/ to claim more
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by: John Paul Richards
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