Using Recycling To Give You The Advantage Over Your Competitors!

Green and Blue - what do these words mean and why are they used

? Well many firms are now adopting and trying to associate themselves with being environmentally consious. Leading motor manufacturers like Ford and Volkswagen use the terms to communicate their environmetally friendly models - and so can you!

We know the Government want to reduce the amount of waste that ends up in landfill sites, and this has meant one thing - advertising. The Government has spend millions making recycling cool - from TV to slapping stickers on your bins - it's everywhere and being part of the recycling revolution means you benefit too.

Many consumers are now seeking to use products that are less harmful to the enviroment, these consumers are typically more wealthy and educated. They are following the current fashionable trend towards eco conscious thinking - and you can benefit too.

Thrifty consumers are demanding more from their products and services in the modern world. They are reminded this when it comes to carrier bags at the checkout, or when they choose newly designed packets that cram more product into less packet - they demand more - and you can use this to your advantage!

Use these following tips to incorporate recycling into your marketing:

* Try hard to show your customers that you are recycling, and actively asking them to be part of that. There are many footers you can use on email communications, and others for letters.

* Use the Green word! Don't just talk about it, rebrand your products if they have green credentials - most of the leading manufacturers use the "eco", "green" wording in their product names

* The recycle logo is a great method of quickly communicating the greeness of your product - many people now look out for the recycle logo when purchasing.

Top money saving tips for your business:

* Recycling is actually cheaper than general waste. According to a Waste Management company, 707 Ltd, recycling waste generally leads to cost savings. They report that because of increasing Landfill tax increases, that per tonne recycling cardboard is cheaper than general waste. Plus, you have the mentality of recycling which leads to thrift savings.

* Ask your suppliers nicely if they will reduce the amount of non-recyclable materials in the packaging they send to you - if you make a fuss then you'll end up with less general waste and more recycleable stuff.

* Move instruction booklets into digital formats. There is not much need to include multi-language instructions with products any more

* Try to work out exactly how much in percentage terms you save by being more environmentally positive - you can then use this to spin a nice pro-environmental message to your customers. Many firms use messages about their savings in packaging - why dont you?

by: Jonathan Ratcliffe

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